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What we’ve been reading this week: APAC edition

Finally, it’s the end of the week. But what have we been reading and sharing around the office? Here’s a quick round up of the content that grabbed our attention.

Pop back later to see what our UK and US offices have being checking out as well.

China launches its own Pinterest for purchasing luxury items

Since Pinterest’s debut, a bunch of copycat sites have flooded the web in China. The most recent clone called Buykee takes the platform one step further, showing-off luxury items and also adding an e-commerce aspect which Pinterest currently lacks.

Originally published 04-May-2012

Young moguls in the making 

Has the review of Australia’s media landscape missed a crucial point?

Originally published 05-May-2012

Waiting for the other shoe to drop: Digital in Indonesia

Soon, really soon, perhaps this year, or perhaps in five… digital will be big in Indonesia. Advertisers and marketers alike say that Indonesia, the world’s fourth largest Facebook and sixth largest Twitter market has so much potential. So what is holding things back?

Originally published 10-May-2012

Marketers outsource traditional before online marketing

The number of businesses outsourcing traditional marketing functions is expected to jump over the next 12 to 24 months from 9% currently to 21%, according to IBM’s Australian Business Process Outsourcing (BPO) Research 2012.

Originally published 08-May-2012

Wired into an online world of opportunity

Overseas expansion and global-player status may no longer be a pipedream for China’s Internet companies, as several have already taken steps abroad and a small number have tasted a modicum of initial success.

Originally published 08-May-2012

Destination NSW launches new ‘Love every second of Sydney’ campaign

Destination NSW, via agency Banjo Sydney, has launched a new campaign promising visitors they’ll “Love every second of Sydney”.

Originally published 09-May-2012

Under-pressure Japanese gaming giant DeNA posts record annual revenues – $ 1.82bn sales

DeNA is one of a number of mobile gaming firms under pressure in Japan – where authorities look set to rule a lucrative social game genre illegal – but, casting that aside, the company has announced record annual revenues.

Originally published 09-May-2012

GMIC 2012: Lei Jun and Pony Ma talk mobile

The opening sessions of GMIC 2012 were, unsurprisingly, all about mobile. Tencent CEO Pony Ma and Xiaomi CEO Lei Jun are both men with extensive experience in PC-based web development, but if the two of them agree on one thing, it’s that mobile is the future.

Originally published 10-May-2012

Innovate, learn, deliver: Staying ahead in turbulent times

Quarterly Tech Briefing by Scott Shaw, Head of Technology, and Jason Furnell, Principal Experience Designer from ThoughtWorks Australia.

Originally published 09-May-2012

Sina Weibo to introduce ‘user contract’ as China’s microblog crackdown continues

Fresh from admitting that it hasn’t fully implemented China’s new rules for microblogs, Web giant Sina is set to introduce a ‘user contract’ for its popular Twitter-like Sina Weibo service at the end of May, as it continues to battle to control sensitive information on the site.

Originally published 09-May-2012

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