Welcome to our “Video Production for YouTube: A Step-by-Step Guide“. We will walk you through the process of creating business videos for YouTube from start to finish. Whether you’re a beginner looking to get started with video production to help market and promote your business, or an experienced creator looking to improve your skills, this guide will provide you with valuable insights and tips to help you achieve your goals.
We will cover the key stages of YouTube video production, from pre-production to post-production. We also include some best practices and tips for not only creating successful videos on YouTube, but how to grow your YouTube channel.
Creating a YouTube video can seem like a daunting task, but with the right knowledge, guidance and tools, it’s actually quite easy, and more accessible than you think. By breaking down the process into manageable steps, you can create high-quality videos that engage and entertain your target audience. We will cover everything from pre-production (research, scriptwriting, storyboarding, casting, etc.) to production (filming, lighting, sound) and post-production (editing, special effects, music). And not forgetting how to be successful on YouTube (knowing your audience, video SEO, strategies to maximise views and subscribers).
By the end of this guide, you will not only know how to make a YouTube video, but you’ll have a strong understanding of the video production process, as well as how to create videos for your YouTube channel. Utilising YouTube for marketing is a MUST for all businesses! So, let’s get started.
What is video production for YouTube? Video production for YouTube refers to the process of creating and producing video content for YouTube, the popular video sharing platform. This process can involve a wide range of tasks and activities, including scriptwriting, storyboarding, casting, location scouting, filming, lighting, sound, editing, special effects, music, and much more. The goal of this step-by-step guide is for you to be able to create high-quality videos that engage and entertain your viewers. That are optimized for search and discoverability on the platform, and help your grow your channel, in order to help grow your business.
Videos can be created by individuals or teams, and can range from simple, DIY projects to more complex, professional productions. A variety of equipment and software is available, from your smart phone to digital cameras, iMovie to Adobe Premiere Pro can be used, depending on the needs and goals of the project. Overall, YouTube video production involves a combination of creative and technical skills and requires careful planning and execution to achieve the desired results.
We can not stress how important the planning stage is to create a successful video on YouTube. Not a single frame should be shot without the proper research and planning.
YouTube is a video sharing website where you can upload, share, and view videos. It was created in 2005 by three former PayPal employees ( Jawed Karim, Steve Chen and Chad Hurley), and started life as a dating website (not sure if you knew that). In 2006, it was acquired by Google for $1.65 billion! Today, YouTube is said to be worth over $180 billion. Not a bad deal! You can learn more about the history of YouTube here.
YouTube is the second largest search engine in the world, second only to Google, and as already mentioned, Google owns YouTube. Google loves to promote YouTube videos in its search results – BIG HINT and REASON to be using YouTube videos for your business.
The platform allows you to upload videos of any length and in any format, including live streaming. You can create your own channels, where you can upload and organise your videos into playlists. You can subscribe to other users’ channels. It has a built-in commenting system, where you can leave comments on videos and reply to other users’ comments. (This is a great place to find out what your target audience wants to watch … another HINT).
It has a great search function, allowing you to search for videos by keywords, topics, or channels. Videos can also be browsed by categories such as music, gaming, education, and more.
YouTube’s Partner Program has allowed creators to monetise their videos through ads, sponsorships, and other forms of revenue, allowing them to make a living. Some of these creators, such as Mr Beast (Jimmy Donaldson) who is said to have a net worth of $100 million … all from creating videos! Many creators, such as Mr Beast, have built large audiences and become influencers in their niche.
YouTube is a powerful platform that has changed the way we consume and create video content. It has become an essential tool for creators to monetize their content and for users to discover new videos and channels. And there are still huge opportunities for business owners, like you, to use video and YouTube to market and promote what you do and what you sell to potential customers, clients and patients locally, nationally and internationally.
Why is using video marketing and YouTube for business important? It is important for a number of reasons. Some of the main reasons include:
Engagement: Video is a highly engaging medium, and YouTube is one of the most popular platforms for consuming video content. By producing high-quality videos for YouTube, you can capture the attention of your audience and keep them engaged with your content.
Reach: YouTube has over 1 billion hours of videos watched every day with over 2 billion monthly active users, making it a powerful platform for reaching a large audience. By creating and publishing videos on YouTube, you can potentially reach a global audience and expand your reach beyond your own website or social media followers.
Branding: Video can be a powerful tool for building and promoting your brand. By creating consistent, high-quality videos that reflect your brand identity and values, you can establish yourself as a trusted and reputable source of information or entertainment with regards to your market niche.
Marketing: Video can be a powerful marketing tool, as it allows you to showcase your products or services in a visual and interactive way. By creating promotional videos for YouTube, you can reach a large and targeted audience and drive traffic and sales to your website.
SEO: Video is a highly shareable and linkable medium, and YouTube is the second largest search engine in the world – only beaten to the number 1 spot by Google – and Google owns YouTube! (HINT). By creating and optimizing videos for YouTube, you can improve your search engine rankings and drive more traffic to your website.
The above are just 5 reasons why your business should be using video.
How can business benefit from using YouTube and video? There are many ways in which YouTube videos can benefit a business. Some of the main benefits of using YouTube for your business include:
Reach: As mentioned earlier, YouTube has over 2 billion monthly active users, making it a powerful platform for reaching a large audience. By creating and publishing videos on YouTube, you can potentially reach a global audience and expand your reach beyond your own website or social media followers.
Engagement: Video is a highly engaging medium, and YouTube is one of the most popular platforms for consuming video content. By producing high-quality videos, you can capture the attention of your audience and keep them engaged with your content.
Marketing: YouTube videos can be a powerful marketing tool, as they allow you to showcase your products or services in a visual and interactive way. By creating promotional videos for YouTube, you can reach a large and targeted audience and drive traffic and sales to your website.
Branding: Video can be a powerful tool for building and promoting your brand. By creating consistent, high-quality videos that reflect your brand identity and values, you can establish yourself as a trusted and reputable source of information or entertainment within your market niche.
SEO: As mentioned earlier, video is a highly shareable and linkable medium, and as YouTube is a Google product, it likes to display YouTube videos in the search engine results pages (SERPS). YouTube videos are also easier and quicker to rank in Google than website pages. Get a powerful backlink from YouTube by adding your web page link in the description of your videos. When you optimise your videos, you can not only improve your search engine rankings for your videos, but your web pages too! Resulting in more traffic to your website.
Customer insights: YouTube provides a wealth of data and analytics about your audience, which can be useful for understanding their interests, preferences, and behaviours. By analysing this data, you can tailor your marketing and sales efforts to better meet the needs of your customers, as well as improving your YouTube views and increase subscribers to your channel.
Customer support: YouTube can also be used as a customer support channel, by creating videos that address common questions and concerns. This can help to reduce the workload on your customer support team and improve the overall customer experience.
If the above reasons are not enough to persuade you start using video marketing, then take a look at the below stats:
I hope this is proof enough.
What are the benefits of using YouTube for business? YouTube can be a powerful tool for businesses to reach a large audience, increase brand awareness, drive website traffic, generate leads, and boost sales.
How can YouTube help to increase brand awareness? YouTube can help to increase brand awareness by providing a platform for businesses to share their message, showcase their products or services, and connect with potential customers.
How can YouTube drive website traffic? YouTube can drive website traffic by including links to a business’ website in the video description and encouraging viewers to visit the website for more information or to make a purchase.
How can YouTube generate leads for a business? YouTube can generate leads for a business by providing a platform for businesses to share their message, showcase their products or services, and connect with potential customers. Additionally, by adding a call-to-action on the video and in the video description, a business can encourage viewers to visit the website, sign up for a newsletter or contact the business directly.
How can YouTube boost sales for a business? YouTube can boost sales for a business by providing a platform for businesses to share their message, showcase their products or services, and connect with potential customers. Additionally, by adding a call-to-action on the video and in the video description, a business can encourage viewers to visit the website, make a purchase or contact the business directly.
How can a business measure the success of their YouTube marketing efforts? A business can measure the success of their YouTube marketing efforts by monitoring metrics such as views, likes, shares, comments, and retention rate on YouTube. They can also use tools like Google Analytics to track the traffic to their website from the videos. Additionally, businesses can track the number of leads and sales generated through their YouTube marketing efforts.
How can a business create an effective YouTube marketing strategy? An effective YouTube marketing strategy can include creating high-quality and engaging content, optimizing video titles, descriptions, and tags, adding closed captions and transcripts, creating a custom video thumbnail, and promoting the video on social media and other platforms. Additionally, businesses can focus on targeting the right audience, and consistently upload videos on a regular schedule.
The video production process for YouTube typically involves several stages, from pre-production to post-production. Here is an overview of the main steps in the video production process for YouTube:
Pre-production: In this stage, you will plan and prepare to produce your video(s). This can involve tasks such as research, scriptwriting, storyboarding, casting, location scouting, budgeting, and more.
Production: During the production stage, you will shoot and record your video. This will include setting up your equipment, lighting, and sound; directing actors or presenters; and capturing the video footage you need.
Post-production: In the post-production stage, you will edit and finalise your video(s). This can include cutting and splicing footage, adding special effects, adding music and sound effects, colour grading, etc.
Distribution: Once your video is complete, you will need to upload it to YouTube and promote it to your target audience. This will involve optimising your video for search and discoverability on YouTube and Google, as well as promoting it through your website, social media, and other channels.
It’s important to note that the YouTube video production process can vary depending on the needs and goals of your project. Some projects may involve more complex or specialised tasks, while others may be simpler and more streamlined. Regardless of the complexity of your project, it’s important to carefully plan and execute each stage of the process to ensure the best possible results.
Check out Part 2 : Video Pre-production Checklist : What You Need To Think About Before Pressing the Record Button