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Video pre-production is an important part creating any video. It’s the planning stage that takes place before any filming begins and is essential for ensuring that your video production runs smoothly. Pre-production involves a range of tasks such as research, storyboarding, scriptwriting, location scouting, casting, and budgeting.
Creating a new YouTube channel with new videos is an exciting and rewarding process, but it’s also important to conduct proper research before starting and pressing the record button. By researching beforehand, you can gain a better understanding of your target audience, the existing competition, and the overall market, which can help you to create a successful and sustainable channel. Here are some key points to research when creating a new YouTube channel and video content:
Identify your target audience: Before creating your YouTube channel, it’s important to identify your target audience. Who are you trying to reach with your videos? What are their interests and needs? What kind of content do they consume on YouTube and other platforms? This can help you to create a channel and content that appeals to your target audience and meets their needs.
Research existing competition: Take time to research other channels that are similar to yours. Look at their content, their audience, and their engagement. Analyse what they are doing well and where they are falling short. This research will give you an idea of what works and what doesn’t on YouTube and will help you to create a unique and compelling channel, with highly watchable video content.
Assess the market: Assess the market to understand what type of videos are currently popular and what audiences are looking for. This can help you to identify opportunities and trends, and to create content that will appeal to your target audience and attract views and subscribers.
Understand YouTube’s algorithm and guidelines: YouTube’s algorithm is constantly changing, so it’s important to keep up to date with the latest best practices and guidelines. Make sure you understand the factors that influence your video’s visibility and how to optimise your videos to perform well.
Consider monetization options: YouTube monetization can provide an additional income stream for your channel. Research the different monetisation options available, such as advertising, sponsorships, and merchandise, and understand the requirements for each.
Plan your content strategy: Finally, create a content strategy that outlines your video ideas, production schedule, and overall direction for your channel. This can help you to stay organized and on track as you work to establish your channel and build a loyal following.
Research is an essential step in the pre-production phase when creating a new video content for your YouTube channel. By understanding your target audience, researching existing competition, assessing the market, understanding YouTube’s algorithm and guidelines, considering monetisation options and creating a content strategy, you can increase your chances of success in creating a successful and sustainable channel.
What is script writing? Script writing is the process of writing the script or screenplay for a video production. A script is a written document that outlines the dialogue, characters, action, and overall structure of a video. It serves as a blueprint for the production, providing a clear and detailed plan for what will be said, done, and shown on screen.
Scriptwriting is an important part of the video production process, as it helps to ensure that the video has a clear and cohesive story, and that all the necessary elements are included. It also helps to save time and resources during the filming and post-production stages, as it allows you to plan and prepare for each shot in advance.
There are many different approaches to scriptwriting, and the specific format and style will depend on the needs and goals of the project. Some common elements of a script include:
Scriptwriting is a key part of the video production process, and can help to ensure that your video has a clear, compelling, and well-structured story.
Scriptwriting for YouTube involves writing the script or screenplay for a video that will be published on YouTube. Like any other type of scriptwriting, the goal is to create a clear and cohesive story that engages and entertains the audience. However, there are a few key considerations to keep in mind when scriptwriting for YouTube:
Length: YouTube videos can range in length from a few seconds to several hours, but most successful videos tend to be between 3 and 10 minutes. When writing a script for YouTube, it’s important to consider the desired length of the video and structure the story accordingly.
Audience: YouTube has a diverse and global audience, so it’s important to consider who you are writing for and what they might be interested in. Identifying your target audience and writing for them can help to make your video more relevant and engaging. This goes back to the research phase.
Format: YouTube supports a wide range of video formats, including live action, animation, documentaries, and more. When writing a script for YouTube, it’s important to consider the format that best fits your story and your audience.
SEO: YouTube is the second largest search engine in the world, so it’s important to consider search engine optimization (SEO) when writing your script. This can involve using keywords and phrases that are relevant to your video and that people are likely to search for on YouTube.
Scriptwriting for YouTube involves creating a clear, compelling, and well-structured story that resonates with your audience and is optimized for the platform. By keeping these considerations in mind, you can create a script that is well-suited for YouTube and that has the best chance of success.
Listen to this podcast where I give 8 tips on how to write a video script for business on YouTube.
What is storyboarding? Storyboarding is the process of creating a visual representation of your video, using a series of illustrations or sketches. A storyboard helps to show the key scenes and actions of a video, and can be used to plan and visualize the final product before it is filmed.
Storyboarding is an important part of the video production process in any video, whether it is being uploaded to YouTube or not, as it allows you to plan and organise the key elements of your video in advance. It also helps to communicate your ideas and vision to the rest of the production team and can be used to troubleshoot potential problems or issues before they arise.
To create a storyboard, you will need to do the following:
Outline the key scenes and actions of your video: Start by breaking down your video into a series of key scenes or actions. This will help to structure your storyboard and give you a clear roadmap to follow.
Sketch out the key elements of each scene: Using simple illustrations or sketches, depict the main elements of each scene, including characters, props, backgrounds, and any special effects.
Add notes and captions: Use notes and captions to describe the action, dialogue, and any other important details of each scene. This will help to clarify the story and ensure that your storyboard is easy to understand.
Review and revise: Review your storyboard to make sure that it tells a clear and cohesive story and revise as needed.
Storyboarding is a valuable tool for planning and visualizing your YouTube video and can help to ensure that your production goes smoothly and meets your creative vision.
What is casting? Casting refers to the process of selecting actors or presenters to appear in a video production. For YouTube videos, casting can involve finding and hiring people to play specific roles in your video or selecting a host or narrator to present the content.
Casting is an important part of the video production process, as it helps to determine the look, feel, and tone of your video. It’s important to choose actors or presenters who are well-suited for the roles and who can bring your vision to life.
There are several steps you can take when casting for a YouTube video:
Define your needs: Before you start casting, it’s important to define your needs and requirements. This may include the number of actors or presenters you need, the type of roles you are looking to fill, and the specific skills and qualities you are looking for.
Create a casting call: Once you have defined your needs, you can create a casting call to attract actors or presenters to your project. You can post an ad online, on social media, on casting websites, or contacting local talent agencies or acting schools.
Audition actors: Once you have received submissions, you can hold auditions to see which actors or presenters are the best fit for your project. This will involve having them read a script or perform a specific task.
Select your cast: After the auditions, you can review the submissions and select the actors or presenters who you feel are the best fit
Do you want more tips on how to cast actors for your business videos? Check out the below podcast.
What is location scouting? Location scouting is the process of finding and selecting a suitable location for a video production. For YouTube videos, location scouting can involve finding a place to shoot your video that meets the specific needs and requirements of your project.
Location scouting is an important part of any production, as it can have a big impact on the look, feel, and overall quality of your video. It’s important to choose a location that is visually appealing and that supports the story and themes of your video.
There are several steps you can take when location scouting, these include:
Define your needs: Before you start location scouting, it’s important to define your needs and requirements. This to consider include the type of location you are looking for, the specific features or elements you need, and any logistical or technical considerations.
Research potential locations: Once you have defined your needs, you can start researching potential locations for your video. Check out online resources, such as location scouting websites or social media, contacting local film commissions or location managers.
Evaluate potential locations: Once you have identified some potential locations, you can visit them in person to evaluate their suitability. You will need to consider factors such as lighting, sound, ambiance, accessibility, and any other relevant details.
Select your location: After evaluating potential locations, you can choose the one that best meets your needs and budget. Be sure to secure any necessary permits or permissions before shooting your video.
As with all pre-production tasks, location scouting is an important part of the video production process, and can help to ensure that you have a suitable and attractive location for your video.
What does budget for a video involve? Budgeting is the process of allocating financial resources for your video. In the case of YouTube videos, budgeting can involve determining the costs associated with creating and distributing your video, and setting aside the necessary funds to cover those costs. The steps are very similar, to budgeting for a “normal” video production.
It is an important part of the production process for YouTube, as it helps to ensure that you have the resources you need to complete your project. It’s important to create a realistic and detailed budget that considers all the costs associated with your video, and to monitor your spending carefully to ensure that you stay within your budget. There is nothing worse than over spending or be unable to complete your project.
There are several steps you can take when budgeting for a YouTube video:
Define your needs: Before you start budgeting, it’s important to define your needs and requirements. This might include the length and format of your video, the number of actors or presenters, the location, and any special effects or equipment you will need.
Determine your costs: Once you have defined your needs, you can start determining the costs associated with your video. For example, location fees, talent fees, equipment rentals, travel expenses, and post-production costs.
Set your budget: Based on your costs, you can set your budget and allocate funds to cover each item/area. It’s important to be realistic and to leave some room for unexpected expenses or changes.
Monitor your spending: As you move through the production process, it’s important to monitor your spending and make sure that you are staying within your budget. You may need to adjust your plans or cutting costs where necessary.
Budgeting can help to ensure that you have the resources you need to create a successful video.
Video pre-production is an essential part of the video production process. It’s important to plan ahead and make sure that all the elements are in place before any filming begins. Pre-production involves a range of tasks such as storyboarding, scriptwriting, location scouting, casting, and budgeting. All of these tasks are essential for ensuring that the production runs smoothly and that the video turns out the way it was intended.
Check out Part 3 : Video Production Checklist : A guide to creating high-quality videos for YouTube and beyond
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