Search Engine Optimisation (SEO): Do You Need it?
Is your website struggling to get on page one of the search engines?
Would you like your website to generate more traffic and potentially more customers?
Search Engine Optimisation (also known as SEO) is the most cost effective way to increase targeted traffic and bring new customers to your website.
Traffic to your website is one of the most important things you can do to increase your online sales …
There have been significant changes in the way people connect to the Internet in recent years. In 2011 almost half of Internet users connected to the Internet, using a mobile phone, while away from the home or office. There were 17.6 million mobile phone Internet users in 2011, representing 45 per cent of Internet users, compared to 8.5 million users (23 per cent) in 2009.
In 2012, 21 million households in Great Britain (80 per cent) had Internet access, compared with 19 million (77 per cent) in 2011. (Sources: Internet Access)
This number will only increase and more and more people will search for products and services via the internet and search engines, there has never been a better time to perform search engine marketing.
Getting more traffic to your website is the launchpad for more sales and more enquiries for your products and services. Ready to find out more?
Check out What is SEO? to discover more.
Why is Search Engine Optimisation important?
Research has shown that over 85% of Internet consumers use search engines to locate the products, services or information they require. As you can see from the above graph, internet usage within the UK is growing, so that now for many businesses the Internet is THE most important market.
As a business owner you realise that your website needs to be at the top of the search engines in order to attract visitors and make more sales. You need to be found and attract traffic.
In today’s fast moving markets and financial climate, Search Engine Optimisation is essential:
- Over 90% of internet users find websites through search engines
- 3 out of 4 people agree that search engines help them find products and services they haven’t thought of before
- By 2020, online shopping is set to quadruple when it will account for almost 40% of all retail sales
SEO for Local Businesses
The problem is, many small to medium local businesses either think Search Engine Optimization (SEO) is not for them or far too expensive. The truth is, it is for EVERYONE and Small Business SEO is very affordable. You can dominate your local market for whatever service or product you offer for much less than it costs to advertise in the Yellow Pages. With 2.6 million searches performed each month, the internet has surpassed print, Yellow Pages and newspapers, as the primary source of local consumer product and service information.
Can YOU afford not to have SEO performed on your website?
Internet Marketing is the best friend for small businesses and private practices looking to advertise locally. Those who realize this and take advantage of SEO will have a dominating position for a long time.
The benefits of Search Engine Optimisation ( SEO )
Getting your website ranked for your chosen key words takes a long time but the benefits are fantastic for a well managed SEO campaign. These include:
- More sales and enquiries
- Increased traffic
- Long term visibility
- Low cost compared to PPC/Adwords
Search Engine Optimisation is essential for driving traffic and improving your online business.
Our expert SEO services can include (depending on SEO Package):
- Review of your site content or structure
- On page optimisation
- Keyword research
- Long-tail key phrase deployment
- Keyword deployment
- Natural link building
- Web copy copywriting
- Blog submission
- Article provision and submission to social media websites
- Local search setup
- Review building for local search
Search Engine Optimisation is about getting your website visible high up in the search engines.
If you are looking to promote and market your business further than just having SOE performed on your website, you may want to look at Search Engine Marketing which covers other areas to give increase your business’s online presence.
Interested in Improving your website’s ranking and getting more traffic and potential Sales?
We would love to help you and your business grow, so send us an email or pick up the phone and call us.
Videos To Help You Market Your Business Online
We have a number videos aimed to help small businesses with their online marketing. The videos cover SEO, Social Media Marketing, Website Design, Video Marketing, Reputation Marketing, Mobile Marketing and more; all designed to offer useful hints, tips and advice for small to medium business owners. These can be found on our online marketing videos for small businesses page.