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Discover 4 Benefits of Video Marketing for Small Business That Will Help You Get More Customers

Video Marketing For Business
Top 4 Benefits of Video Marketing For Business [PODCAST] 1200x628

Welcome to episode 26 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about the top 4 advantages and benefits of using video marketing for your business, however large or small.

You will discover the following 4 video marketing benefits and the importance of video marketing for your business:

  1. Faster Google Rankings
  2. More Appealing To Your Customers, Clients and Patients
  3. Integrates well with Social Media
  4. Cheap

Listen to this podcast to learn more …

The Importance of Video Marketing to Your Business Podcast


Video Marketing Stats 2021

Here are a few some statistics about pay-per click advertising:

  • 99% of people who use video for marketing say they’ll continue using video in 2021. (Wyzowl)
  • When asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 2% who’d like a sales call or demo (Wyzowl)
  • 75% of all video plays are on mobile devices. (eMarketer)
  • The highest earner on YouTube made $22 million last year. He’s 7 years old.
  • 25% of companies publish videos every week. (Buffer)
  • YouTube video kills it with over five billion views every day (VideoNitch)

Benefits of Video Marketing for Small Business Podcast Script

Google Ads Tips : 7 Fatal Beginner Mistakes That Will Deplete Your PPC Budget Fast

Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about the top 4 advantages and benefits of using video marketing for your business, however large or small.


1. Faster Google Rankings

Attaining page one rankings for your website on search engines such as Google, Yahoo, Bing and other search engines has become far more difficult recently, especially if your business is in a very competitive market. And can take anywhere from a few weeks to many months.

However, creating a video with the same keywords can get ranked within hours or sometimes minutes of being uploaded.

So if you’re looking for quick SEO results, include video marketing as part of your SEO campaign.

2. More Appealing Videos

Video is more appealing to customers especially when demonstrating how a product is used or when the actual business owner is in the video.

Researchers have understood that people take in information better when it’s presented in a visual format than just a page or words.

Little wonder that YouTube gets over 2 billion video views per day.

So, video marketing creates more user engagement and understanding about your business.

3. Video Integrates well with Social Media

The beauty of video marketing is that it integrates well with social media, which has proven to be extremely popular in the recent past.

No Facebook business page is complete without video content and video has a stronger viral effect than just plain text updates.

If you look on the most popular Facebook fan pages, video is definitely a key component of their strategy, so apply the same technique and boost your social media marketing.

4. Cheap

Video Marketing is one of the cheapest forms of online marketing and is something a business owner can do by themselves with basic equipment even when on a tight budget.

Even with just your smart phone, you can record a basic video about your business and upload it to your Facebook business page or YouTube channel.

Video Marketing is an affordable option compared to expensive TV commercials.

I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.

To be kept up to date with our latest podcasts, you can follow us on, Spotify and Apple Podcast.

Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase sales and help grow their business.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.