Welcome to episode 27 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 6 tips to creating the perfect sales video that converts for your business and helps you get more customers, clients or patients.
Video marketing is MUST-HAVE tool for online and offline businesses in their sales strategy.
Yet, most business owners just do not know how to create the perfect sales video. In this marketing tips podcast I will break down a sales video into its fundamental parts so that any business owner can create one for the products or services they provide.
A sales video can be as simple or as complicated as you want. If you do it yourself, you do not need hi-end video production equipment. You can start with just your mobile phone! I would however, recommend in investing in a quality microphone. Your viewers will put up with poor video quality but they will not suffer poor quality audio.
Listen to the podcast below to find out the 6 tips on how to create a sales video …
Here are a few some statistics about video marketing that may convince you to starting using video:
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about the simple 6 steps to creating the perfect sales video for your business.
Video has become a must-have tool for online and offline businesses in their sales strategy.
However most business owners often don’t know how to create a perfect sales video and this video tries to break down a sales video into its essential parts so that any business owner can create one for their products or services on sale.
It’s always good to start by introducing yourself and your business.
Never dive straight into your sales pitch as that will immediately turn off your prospects.
People like to buy from people they know and trust, so by introducing yourself and your business first, you will have scored points with your prospects.
The next thing to do is to talk about the problem your prospect may be having that your product or service solves.
At this stage you just want to talk about the problem and not your product.
Based on your market research, you should know the exact pains and frustrations your prospect is experiencing with the problem.
A great way to identify with their problem is to relate a personal story of your own where you have experienced the same problem.
The next thing to do is to present a hypothetical solution to your prospect.
You stir up their desire for a solution to their problem by presenting a “what if” solution theory.
For example, maybe their problem has been having to drive across town to attend night school.
Your “what if” solution theory, could be “what if you could attend night school from the comfort of your home?”
This is when to actually introduce your product and service into the video message.
Having identified with your prospect’s pain and aroused their desire for a solution, you can now showcase your product and its benefits.
This part of the video is when you tell your prospect what to do to access your product.
You tell them how, when and where to get your product or service, whether online or offline.
The final part of your video is to back up your call to action with justifiable reasons such as a special price offer or limited availability of your offer.
You can also read client testimonials or include their videos into your message.
All this helps you to repeat and emphasize your call to action.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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