At a recent customer in London our keynote speaker Eric Peterson spoke about the importance of ‘people, process and technology’ when it comes to web analytics and optimisation.  It’s a sentiment that I completely agree with, which might be surprising considering that I work in the technology sector! However, time and time again we hear...Read More

We are on the verge of a blog outreach campaign, to support our PR, affiliate marketing, linkbuilding and brand goals. We want to share the love where possible, and to hopefully receive a bit back. Cultivating relationships with bloggers is vital for any serious brand marketer. They can be a real asset to help you...Read More

Do you know, I nearly gave this the headline ‘How to target women online’, but I thought I might be misleading the reader… Women outnumber men online, according to eMarketer research, and the proportion is growing. The number of female internet users has been gradually overtaking the number of men online since 2008. This changing...Read More

Top Tips on Getting LinkedIn to Grow Your Business Do you know how to use LinkedIn to grow your business? Probably not, I’m sad to say! How to Use LinkedIn Many of you have been using LinkedIn for some time but have either had very little business or no business lead through LinkedIn. This probably leaves...Read More

As web designers we can only do so much for you the client. You can have the best website in the world, but if your customer service stinks users won’t come back. I went to meet with a new client yesterday and was blown away by their commitment to customer service. Not only had they...Read More