Google Helping To Support Small Business & Crisis Response Across the World
COVID-19 and the Corona Virus pandemic is crippling businesses and communities across the Globe, and unfortunately it is only going to get worse. BUT, there is good news out there… In a recent article by Sundar Pichai, CEO of Google and Alphabet, announced on Google’s blog (full article here) that they are committed to supporting small and medium-sized businesses (SMBs), health organisations and governments, and health workers on the front line with $800+ million.
They have stated that their commitment includes:
- $250 million in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from our initial $25 million announced last month. In addition, we’re providing $20 million in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.
- A $200 million investment fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. As one example, we’re working with the Opportunity Finance Network in the U.S. to help fill gaps in financing for people and communities underserved by mainstream financial institutions. This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs.
- $340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.
- A pool of $20 million in Google Cloud credits for academic institutions and researchers to leverage our computing capabilities and infrastructure as they study potential therapies and vaccines, track critical data, and identify new ways to combat COVID-19. Learn how to apply for credits on the Google for Education site.
- Direct financial support and expertise to help increase the production capacity for personal protective equipment (PPE) and lifesaving medical devices. We’re working with our longtime supplier and partner Magid Glove & Safety, with the goal of ramping up production of 2-3 million face masks in the coming weeks that will be provided to the CDC Foundation. Additionally, employees from across Alphabet, including Google, Verily and X, are bringing engineering, supply chain and healthcare expertise to facilitate increased production of ventilators, working with equipment manufacturers, distributors and the government in this effort.
- In addition to these commitments, we also increased the gift match Google offers every employee annually to $10,000 from $7,500. That means our employees can now give $20,000 to organizations in their communities, in addition to the $50 million Google.org has already donated. Together, we’ll continue to help our communities—including our businesses, educators, researchers and nonprofits—to navigate the challenges ahead.
Ad credits for Google Ads Small and Medium-sized Businesses
As a digital marketing company, the commitment that I am most interested in by Google, is the support of Ads credits to small and medium sized businesses that have been advertising with Google since the beginning of 2019.
They want to help businesses “stay in touch with their customers” during these unprecedented times. They are giving $340 million worth of credits which are valid across our Google Ads platforms until the end of 2020.
Those SMBs that have been active advertisers since the beginning of 2019 will, in the coming months, receive a notification in their Google Ads account about the credits.
Do You Need Help To Maximise Your ROI on Google Ads and PPC?
Using Google Ads and PPC (Pay Per Click) advertising can be a complete nightmare and as a result, you can quickly see your budget run away with you if you are not careful. With little return.
This is mainly because you have not set up your Google Ads campaigns correctly and you are not targeting the correct keywords. As a Google Ads Partner, Blue Square Management offers a Google Ads and PPC management service to help businesses maximise their return on their investment.
If you are looking for help contact us today on +44(0)1689 602 248 or contact us via email
