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Email [email protected] Call Now! +44(0)1689 602 248

How To Make Videos For Businesses Without Being in Front of the Camera

Video Marketing For Business
Video Marketing Tips How To Create Business Videos for the Camera Shy 1200x628

As business owners, however large or small our company is, understand that video marketing can be very powerful. But the idea of getting in front of the camera terrifies us! Let’s not beat about the bush, we are camera shy! But that is no excuse as there are many other ways to create and make videos to market and promote your business with video.

I’ll be honest with you. I hate being in front of the camera! I’m a commercial photographer and I still hate having my photo taken! But with video, I know how important it is as a marketing consultant to leverage the power of video marketing.

This is why I have created this video. This is even more important now in these uncertain times we are living with the Covid-19 and the Corona Virus pandemic. If you are working from home or if you have had to temporarily close your business, now is the time to work on your business, and get ready for when this is all over.

Video Marketing Tips : No Camera Required

In the video I talked about using the following to create videos to promote and market your businesses services and products:

  • Create PowerPoint Slides
  • Using Screen Capture
  • Create a Photo gallery slideshow


Video Marketing Stats 2021

Here are a few some statistics about pay-per click advertising:

  • 99% of people who use video for marketing say they’ll continue using video in 2020. (Wyzowl)
  • YouTube remains the most widely used platform for video marketers, with 85% of video marketers having used it in 2019. (Wyzowl)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

However Camera Shy You Are, You MUST Create Video For Your Business

Tip #1. Create PowerPoint Slides

PowerPoint is often used for business presentations, the same slides can be used to create a video.

You can edit your slides with relevant content in forms of text and photos. Using video editing software you can position the slides to appear in the right order at different time intervals and add some background music.

PowerPoint slides are a great way to produce tutorials and instructional lessons and highlight product features. The beauty of using PowerPoint is its ability to easily combine both text and images within the same frame.

Tip #2. Using Screen Capture

You can also create a video by capturing images of your computer screen.

This works well if your performing a demonstration of an online process such as how to use a website, how to fill in an online form, how to make an online payment, or how to use a specific piece of software.

There are both free and paid screen capture tools. Free ones are listed below. As you capture your screen you can talk into your mic for an audio effect.

You can edit the screen capture and include text with accompanying background music if you don’t want to talk within the video.

FREE Video Creation Software

Here are some links to free software that is mentioned in the video, plus a couple more:

Tip #3. Create a Photo gallery slideshow

Another way to create a video is to use your current photo gallery. Most business owners have pictures of their business premises, product lines, employees and customers.

Just pick the relevant and most appealing photos and load them into video editing software and use some background music to complete the video. Just make sure to use royalty free music.

There are some great software out there to create slideshows, Animato is one. It has a free and paid version. If you are using it for business, using the paid version is probably better as you will not get the “Animato” watermark at the end of your slideshow video.


Video Marketing Tips For Businesses

However large or small your business, you need to promote and market it. Check out our YouTube Channel and you will find a number of video marketing tips for business, from SEO (Search Engine Optimization) to Social Media Marketing, Video and YouTube Marketing to Reputation Management and Marketing.

Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase sales and help grow their business.

It provides useful hints and tips on all online marketing topics, including:

To get this free digital marketing magazine sent to your email inbox each month, just go to and subscribe.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.