Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248
Open Mon - Fri 09:00-17:00
Email [email protected] Call Now! +44(0)1689 602 248

Email Marketing Tips : How To Get Your Business Emails Opened

How to Get Your Customers to Open Your Local Business Emails by Using these Email Marketing Tips

Email Marketing Tips For Small Businesses
Email Marketing Tips For Small Businesses

“The money is in the list.”

Almost everyone marketing online repeats this statement over and over again, but in reality the money is in the list only if people actually open your emails. If your subscriber doesn’t open his mail, your business will not make a sale.

The average person gets around ten emails a day and if he has multiple email accounts or forgets to open his emails for a couple of days, then he is  in all likelihood going to be staring at an Inbox full of over 20 messages. Considering these facts, why would he open your business email and not those from others?

Not sure what email marketing is, click here to learn the definition of email marketing.

The secret to getting your emails opened is found in the title and first line of your message. These are the two parts of your message people see first as they scan the list of emails in their inbox.

Use these email marketing tips to create strong and compelling titles and first sentences for all your emails:

1. Use power words– these are words that are grab people’s attention

  • Create curiosity E.g. Did you get this product? Guess who’s coming to town?
  • Use Humor
  • Create shock factor E.g. Facebook overthrows Google
  • Stir Controversy
  • State Facts e.g. 10 people will die of cancer today, Fly to London for $500 this month
  • Employ Boldness E.g. New, important, Open now, Here it is, Free, Discover, Secret

2. Format your title

  • Use Brackets or parentheses. Believe it or not, these actually double your open rates.

For example instead of writing your title as-

Important garden chairs on sale, you would rewrite that as

Important (garden chairs on sale) or (Important) garden chairs on sale

  • Capitalize one or two words in your title. Using the above example, the title would now read (IMPORTANT) Garden chairs on sale
  • Use quotes to also get attention. E.g.  New “Italian Cooking” EBook.

3. Short titles. Use no more than 40 characters and make sure your title hits your subscriber’s sweet spot of need. Keeping your title short enables it to be read faster and keep the readers attention.

I hope you now realise that your business’s emails have to be captivating enough to grab your subscriber’s attention and that it only takes a little creativity to increase your open rates.

Blue Square Management
9 Grange Rd, Orpington BR6 8ED

Tel: 01689 602 248

Email: [email protected]

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.