5 Ways To Get New Customers Fast
Getting new customers is a must for any business, but it’s far from easy. Not only difficult, it can be costly too. Research has shown that it can be up to 10 times more expensive than retaining a current customer or client.
However, not all customer attraction strategies cost the earth. Below are 4 low cost ways to get new customers and clients and help grow your business.
How To get More Customers
#1 Update Your Audience Research
You know who is interested in your products or services. If you are going to understand how to bring more customers to your business you need to undertake audience research. You can do this by:
- Checking your website analytics and look for new trends
- Creating a customer survey and email it to your list. You do have an email list, right?
- Create a Social Media survey
These will help you fine tune and target your audience.
#2 Know Your Competition
Both you and your competition are targeting the same audience. Knowing what they do and how they do it can give you the advantage. Tactics include:
- Monitoring your competitors social mentions
- Undertaking a complete audit of their websites
- Analyse their blogs and other marketing material
Ongoing competitor research will mean you know exactly what they are up to.
#3 Focus on the Benefits, Not the Features
Let’s be honest, a potential customer or client doesn’t want to hear you boasting about your products or services. They want to know how its going to help them. You can list the features, but you should concentrate on the benefits. Think about the customer’s problem and how your product or service can help them.
#5 Create a Referral Program
Don’t forgot about your existing customers. They already know how great you are and what a wonderful service you provide, so use them. The thing is not to assume they are spreading the good word about your business. Putting a referral program in place can bring in stream of new customers or clients.
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