Welcome to episode 24 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about simple video marketing tips on how to cast actors for business and corporate videos.
In order for your business marketing video to be success depends on many factors. These include:
Yet, one important aspect that is often overlooked is that of who is going to perform in the video. Casting the wrong actors or people can make an otherwise successful video fail!
Listen to this podcast to learn 5 tips on how to cast actors for your business video.
Here are a few some statistics about using video to market your business:
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about simple video marketing tips on how to cast actors for business videos.
The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video.
However, even if all of these elements fall into place, there is one thing that can still ruin your videos; if your cast isn’t appealing, people are not going to watch. That’s why its good to know how to cast actors for a video.
Some marketing videos don’t have people on camera. Instead, they feature a voice-over narration. Others feature a large casts of actors. Whatever kind of video you make, you need to have the right performers in it in order to ensure its success.
With that in mind, let’s talk about some tips to help you find the right cast for your marketing video…
If your video is featuring voice-over narration, you want to make sure to pick the right kind of voice. For example, if your product is mostly aimed at young women, your narrator should sound like a young woman – even if she never appears on screen.
If your product is national, you probably want to choose a narrator without a strong regional accent, unless your product has a regional flavour that you want to maintain.
Typically, the people who buy a certain product want to see themselves in the advertising for it. You should want that too, because it makes it easier for customers to make the leap from watching your video to responding to your call to action.
You don’t need to have supermodels in your videos – in fact, you probably shouldn’t. Instead, choose someone your customers can identify with.
However, the people you cast should have something unique about them. After all, you want them to be memorable. Actors who are attractive, but believable as a
next door neighbour or friend are a good choice.
If you can’t afford to hire a professional casting director, go with your gut or use a focus group of friends or family. Do on-screen camera tests, even if you just use the camera on your mobile phone. It’s important to get a look at your potential cast on camera before you hire them.
If you are casting employees in your script (for a behind-the-scenes look at your company, for example) choose people who are comfortable in front of the camera. Don’t try to force someone to be in the video against their will. Their discomfort will come through and make the viewer uncomfortable as well.
The main thing to remember is that you are trying to make a video that is appealing to your customers. If you keep that in mind, you’ll end up with a great cast who will engage viewers and sell your product or service effectively.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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