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Email [email protected] Call Now! +44(0)1689 602 248

5 Tips For Casting Your Videos

Video Marketing For Business
How To Cast Actors For Business Videos PODCAST 1200x628

Welcome to episode 24 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about simple video marketing tips on how to cast actors for business and corporate videos.

In order for your business marketing video to be success depends on many factors. These include:

  • how you video looks and sounds
  • the script
  • whether you have included strong call to actions
  • your ability to market and promote it

Yet, one important aspect that is often overlooked is that of who is going to perform in the video. Casting the wrong actors or people can make an otherwise successful video fail!

Listen to this podcast to learn 5 tips on how to cast actors for your business video.

Wow To Cast Actors for Video Podcast

Video Marketing Stats 2021

Here are a few some statistics about using video to market your business:

  • Mobile video consumption rises by 100% every year. (Insivia)
  • YouTube is the second most popular website after Google. (Alexa)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
  • Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
  • Adding video to your emails can increase click rates by 300%. (HubSpot)

Video Marketing Strategy Podcast Script

Improve Your Business Video With a Great Cast

Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about simple video marketing tips on how to cast actors for business videos.


The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video.

However, even if all of these elements fall into place, there is one thing that can still ruin your videos; if your cast isn’t appealing, people are not going to watch. That’s why its good to know how to cast actors for a video.

Some marketing videos don’t have people on camera. Instead, they feature a voice-over narration. Others feature a large casts of actors. Whatever kind of video you make, you need to have the right performers in it in order to ensure its success.

With that in mind, let’s talk about some tips to help you find the right cast for your marketing video…

How To Cast Actors For a Video

1. Choose The Right Narrator or Voice Over Artist

If your video is featuring voice-over narration, you want to make sure to pick the right kind of voice. For example, if your product is mostly aimed at young women, your narrator should sound like a young woman – even if she never appears on screen.

If your product is national, you probably want to choose a narrator without a strong regional accent, unless your product has a regional flavour that you want to maintain.

2. Think About Your Customers

Typically, the people who buy a certain product want to see themselves in the advertising for it. You should want that too, because it makes it easier for customers to make the leap from watching your video to responding to your call to action.

3. Cast Actors Who Are Attractive, But Not Unapproachable

You don’t need to have supermodels in your videos – in fact, you probably shouldn’t. Instead, choose someone your customers can identify with.

However, the people you cast should have something unique about them. After all, you want them to be memorable. Actors who are attractive, but believable as a
next door neighbour or friend are a good choice.

4. Choose Actors Who Project a Genuine and Trustworthy Image.

If you can’t afford to hire a professional casting director, go with your gut or use a focus group of friends or family. Do on-screen camera tests, even if you just use the camera on your mobile phone. It’s important to get a look at your potential cast on camera before you hire them.

5. Casting Employees For Your Business Video

If you are casting employees in your script (for a behind-the-scenes look at your company, for example) choose people who are comfortable in front of the camera. Don’t try to force someone to be in the video against their will. Their discomfort will come through and make the viewer uncomfortable as well.

The main thing to remember is that you are trying to make a video that is appealing to your customers. If you keep that in mind, you’ll end up with a great cast who will engage viewers and sell your product or service effectively.

I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.

To be kept up to date with our latest podcasts, you can follow us on, Spotify and Apple Podcast.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.