There are many parts to online and digital marketing, from optimising your website, performing local or national search engine optimization, video and YouTube marketing, Pay Per Click advertising, to social media marketing. All play a role in a marketing strategy for you business. Facebook marketing is just one of the pieces to the puzzle.
In the below Facebook marketing for business infographic, you will discover 22 ways on how to get more likes on Facebook and increase engagement.
Ask everyone and anyone you know to like your page, even if you have to turn to friends and family. Your objective here is simply to get the ball rolling.
Make sure the videos are very good to excellent – you don’t want to disappoint. Short and great is much better than long and boring.
This is just like offering an ebook for an email address, only with viral possibilities.
Run LOTS of competitions. People love contests – they’re fun, they get to win stuff, and you don’t look like you’re promoting but you do build your list – it’s a win-win for everyone.
Nothing promotes engagement more than asking and responding to people’s ideas and especially opinions on a hot topic. In fact, questions get double the rate of comments that statements get.
Fill in the blank posts generate 9 times as many comments as 3 regular posts. For example, “The thing I love about Sunday is ____”
Yes, some marketers still haven’t done this, yet doing so can result in more exposure, more fans, more business… etc.
Then post some of that content onto Facebook.
They get shared 2-3 times more than written content.
Email signatures are a great one, so are articles, blogposts, other social media, forum signatures, etc.
Post once or twice a day with really great posts. The exception? If you’re posting news – then you’ll want to post slightly more often.
Anything that is relevant and current for your particular niche. If you look like you are on the breaking edge of what’s happening, people will naturally pay attention to all of your Facebook postings. Use Google Alerts to stay abreast of breaking news.
Remember, your list of Facebook fans is akin to having a ailing list – so it can pay to build that fan base quickly.
You’ve got to keep 4 it interesting, and anything they saw yesterday is-not interesting. Conversion rates can drop a whopping 50% by the second day of running the same ad.
Incentives work great. But even using the word “because” can increase your likes. “Please like our page because we want to impact as many people as possible.”
For example, a product discount or a special bonus when they purchase your product or service.
use either the keyword “$ off” or “coupon,” since these two keywords tend to produce the highest response. Offering a certain dollar amount off will tend to produce twice the results of offering a certain percentage off of the regular price. Why? Probably because most people don’t like math.
The shorter the post, the higher the level of engagement.
User engagement tends to be 20% higher when you post from 8pm to 8am. Of course, you’ll need to know where the majority of your audience is to make this work. If your fans are all over the planet, then you can likely post anytime for good results.
Did you know that when you share someone’s content on Facebook, you can create a notification to tell them you shared it? Write their name in the 5 status and Facebook will alert them with the mention function. This is a great icebreaker for networking with other people in your niche.
Pay to have this created if you don’t have the skills because it makes an excellent first impression.
Like other people’s content when it fits well with your audience. Respond to comments. Always stay positive. And have fun.