Welcome to the second podcast by Blue Square Management. In episode 2, we talk about 5 ways to improve your business website
You will discover 5 ways your website may be preventing your business getting more clients, customer, patients or making sales.
If you would like to learn more about how to improve your business website, click the following link to discover 6 ways a bad website is killing your business.
It doesn’t matter how big or how small your business may be, the simple fact of the matter is that if you want to stand any chance of succeeding, you will need to own a website for your business, and if you want your business to flourish in these new times, your website will need to do more than the days of old. It will need to work for you. If your website is outdated, neglected, or just simply poorly designed this could potentially be costing you thousands in lost revenue every single month.
If your business is suffering and you’re not quite sure why, maybe, just maybe, your website could be to blame?
In this video podcast you will learn five tips on how to improve your business’s website usability and may be what is preventing your business getting more clients, customer, patients or making sales.
One of the best ways of actually getting what you want is to ask for it, and in simple terms, that is essentially exactly what a “call to action” is. On your site it is your job to encourage, or even to direct your customers towards exactly what it is that you would like them to do once they’ve finished browsing your services and/or products.
Your site layout sucks – On average, a new visitor to your website only spends six seconds evaluating whether to stay on your site or to click the back button and go somewhere else. If your website’s most important information is buried under the fold, then there is a pretty good chance it’s not being seen. The layout of your website is arguably one of the most important factors to consider when creating a new site for your business. Although there are a number of “create your own” websites out there that cost little to nothing at all, it is advisable to always hire professional web designers to create and design your website for you.
Your design is outdated – A great website design can validate to consumers that your business is a legit, professional business that they want to patronage. It can either boost your reputation or turn potential consumers away.
You don’t have any social networking links – Social networking is now a part of everyday life, and whether you like it or not, it looks set to stay that way for the foreseeable future. First off, if you don’t have several social networking pages created for your business, you need to consider getting them set up ASAP. Social networking is ideal as it’s a great source of free, or very cheap marketing and advertising, millions upon millions of people use these pages, and it’s an ideal way of potentially drumming up more business.
Your site is not mobile-friendly – As mentioned previously, smart phones and tablet devices are now extremely common, with close to 50% of all US citizens actually owning at least one of these devices. For that reason, more and more people are using these devices to browse the web, rather than laptops or computers. If your website isn’t mobile friendly then you need to rectify this issue as soon as possible, as again, you could be losing out on a lot of customers.
Is your business website performing as well as you would like? Is it outdated? Not mobile friendly?
If you answer ‘yes’ to any of these questions, and do not have the time or inclination to create a new website or undertake web development yourself, contact web design company, Blue Square Management and see how we can help you.