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Email [email protected] Call Now! +44(0)1689 602 248

8 Expert Tips to Increase Your Homepage Conversions

How To Improve Your Business Website and Get More Customers, Clients or Patients
Web Design Tips : How To Improve Homepage Conversions

Are conversions on your home page lagging behind your expectations?

There is an art to designing a high-converting home page, and a lot of small businesses simply don’t give the content and appearance of their website enough attention.

The good news is that there are some very simple things you can do to increase your conversions without having to spend a ton of time and money. Check out the website design tips infographic below to learn more…

Website Design Tips Infographic

Tips on creating a website for business
Web Design Tips : How To Improve Homepage Conversions INFOGRAPHIC

1. Make sure that your USP is clear

What are you offering, and why should people be interested? It’s not enough to have well-written copy. You need a strong headline that will immediately put visitors to your site in the proper frame of mind.

2. Use quality images on your home page

A strategy that mixes text with effective images is far more likely to convert.

3. Use strong copy that focuses on solutions your customers

Focus on a user’s problem empathize with it, and then offer a concrete solution.

4. Collect leads using an easy opt-in form

Most visitors need between seven and ten exposures to a brand or product before they make a purchase online. So by following up with them you increase your engagement and brand recondition. Awesome sauce!

5. Make good use of testimonials and social proof

80% of all internet users say that they read reviews before making a purchase. If you aren’t including testimonials and social proof in the form of trust symbols, you could very well be missing out on conversions as a result.

6. Consider adding a video to your home page

Videos are very popular – in fact, they are the most popular kind of online content. When you add an interesting and relevant video to your home page, you encourage people to spend time there, listening and watching. Soaking in your brand.

7. Add social following buttons to your home page

New users to your site may not make a purchase on their first visit, and they might not even give you their email address. However, following you on social media is a risk-free way for them to learn more about your company and products. Why not make it as easy as possible for them to do so?

8. Test everything on your home page to optimize it fully

If you truly want to maximize your conversions, then split testing, also known as A-B testing, is the best way to do it. Using a split-testing software like Google Optimize, to test each element of your website individually. The software splits your traffic, sending half to your original page, and half to the page with the new element you are testing, such as a headline or call to action. This might sound crazy, but it’s actually marketing 101 and the best way to get the most out of your efforts.

Increasing conversions on your home page doesn’t have to be difficult. The most important thing you can do is to look at it from the standpoint of your ideal customer. What problem do they want solved, and what do they hope to see on your home page? If you tailor your home page to meet those needs, the conversions will follow.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.