Search Engine Optimisation Guide For Beginners
It’s been around for a while now, but there are still many people who aren’t sure exactly what search engine optimisation is all about – it can be a confusing area for the uninitiated. Yet even just knowing the basics can reassure you if you are looking to take your business online or are about to commission an SEO agency.
So if you are keen to start discovering the basics of good SEO, read this search engine optimisation guide – it might ignite a passion to find out more.
A Quick Search Optimisation Guide
It’s not possible to go into every detail regarding SEO best practice – not without completely losing your interest and bamboozling you with facts and stats – but there are a few basic principles you should know.
As you will no doubt be aware, search engines are the main way web users find websites they are searching for, and the majority of them use Google – over 80 percent. When you type a query into a search engine you are presented with a list of natural ‘organic’ results and the paid listings along the top and the sides of the page.
As a website owner, you pay to be listed in the paid search results and you also pay every time your link is clicked on – if you are found high up in the organic listings, this is the result of effective SEO and the search engines do not charge if you appear here. So key to a good search engine optimisation campaign is achieving high rankings using relevant keywords to your business – keyword analysis will be done at the start of a campaign and content tweaked to ensure an appropriate amount throughout the site.
A high ranking is not just about content however – a website must have certain technical elements in place in order to be SEO friendly. This involves the way the site is actually built using search engine friendly techniques (for example limiting the use of flash-based content) but also ensuring it looks clean and professional.
If your website looks low budget you will destroy that all-important first impression, and a user may quickly move on to a competitor. It may also harm your chances of gaining good quality links from other websites – linkbuilding is an important part of an SEO campaign. A website with links from other reputable sites will ultimately achieve a better ranking in the search engines.
Search Engine Optimisation – Keep Learning
A search engine optimisation guide can only tell you so much, and there are many more elements that go into making a successful SEO campaign – only a very few basics have been touched upon here. It’s an ever-evolving science as search engines tweak the way they operate and users develop new behaviours – read the guides, gain a few insights but always seek advice from a search engine optimisation professional before embarking on a campaign.
Harvey McEwan writes to bring you the very best search engine optimisation advice.