In previous blog posts we’ve explained what RPM is and how it’s influenced by what users do when they come to your site. We want to take this conversation a step further today, and discuss some strategies that can potentially increase the cost per click (CPC) of your ad units. Though we can’t quantify a...Read More

Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded advertising online, its become fashionable to discount the importance of the last click-through. Trouble is, it looks like most advertisers are still relying on click-throughs to measure their online campaigns. According to new survey from...Read More