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5 Social Media Marketing Mistakes To Avoid

These five social media mistakes are common, but you don’t to make them too.
Top 5 Most Common Social Media Mistakes Small Businesses Make INFOGRAPHIC

No business can afford to ignore social media. Regardless of your industry, the chances are that the majority of your customers are active on one or more social media platforms, such as Facebook, Instagram, Twitter, YouTube etc. If you can engage with your followers on those platforms, you can build customer loyalty and grow your business.

However, if you’re going to use social media to market your business, it’s important to do it in the right way. Many business owners end up making crucial mistakes in their social media marketing. With that in mind, here are five of the most common social media mistakes that businesses make, and some ideas about how to fix them.

Social Media Mistakes Infographic

Tips on avoiding common mistakes with social media marketing
Top 5 Most Common Social Media Mistakes Small Businesses Make INFOGRAPHIC

5 Social Media Mistakes To Avoid and Examples

Social Media Mistake #1: Using Too Many Platforms

There are a lot of social media sites to choose from (Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok and the list goes on), and you might be tempted to think that the best strategy is to use all of them on the theory that you’ll be more likely to find your customers and followers than you would if you stuck to just using one or two. The reverse is actually true. This is important.

Social Media Mistake #2: Failing To Post Consistently

One of the biggest mistakes companies make on social media is forgetting that sites like Facebook and Twitter are meant to be social, first and foremost. The algorithms used by Facebook and Twitter mean that not everybody will see the content you post. Inconsistent posting will decrease the number of people who see your content and cause you to lose followers.

Social Media Mistake #3: Too Much Self-Promotional to Your Audience

Social media is meant to be fun. Nobody follows a company on Facebook, Pinterest, YouTube or Instagram because they want to be spammed with an endless stream of sales pitches. Yet a lot of companies make the mistake of doing exactly that. Your social media followers will quickly tire of being hammered with aggressive marketing material.

Social Media Mistake #4: Not Engaging With Your Followers

The people who follow you on social media want to interact with you. If they had no interest in you or your company, they wouldn’t be following you in the first place. However, some businesses make the mistake of thinking that they don’t need to respond to comments or share any content other than their own. The result is a disengaged following of people who think you don’t care about them.

Social Media Mistake #5: Not Tracking and Testing Your Social Media Marketing Campaigns

When it comes to marketing on social media, it’s not enough to post content and look at the number of likes you get as proof that a campaign is effective. If you do that, the chances are good that the majority of your content is simply not engaging your customers – and if you keep posting similar content, you may end up losing them.

These five social media mistakes are common, but you don’t to make them too.

Be smarter about your social media strategy and get the engagement & revenue you’re working so hard for.

Here are other Social Media Marketing Articles That You May Find Interesting

  1. Social Media and SEO : Do Social Signals Help Rankings 2021 [PODCAST]
  2. How To Use Social Media Marketing Effectively in 10 Minutes a Day [PODCAST]
  3. How To Use Social Media Marketing in Your Business
  4. How Small Businesses and Non-profit Organisations Can Benefit From Social Media
  5. 3 Bad Social Media Marketing Mistakes and How To Avoid Them
  6. The Secret To Growing Your Business with Social Media
  7. Taking Social Media To The Next Level
  8. Does Your Company Need Social Media Marketing?
  9. What is social media?
  10. Facebook Marketing For Business
  11. Twitter Marketing for Business
  12. LinkedIn for Business
  13. Pinterest for Business


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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.