No business can afford to ignore social media. Regardless of your industry, the chances are that the majority of your customers are active on one or more social media platforms, such as Facebook, Instagram, Twitter, YouTube etc. If you can engage with your followers on those platforms, you can build customer loyalty and grow your business.
However, if you’re going to use social media to market your business, it’s important to do it in the right way. Many business owners end up making crucial mistakes in their social media marketing. With that in mind, here are five of the most common social media mistakes that businesses make, and some ideas about how to fix them.
There are a lot of social media sites to choose from (Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok and the list goes on), and you might be tempted to think that the best strategy is to use all of them on the theory that you’ll be more likely to find your customers and followers than you would if you stuck to just using one or two. The reverse is actually true. This is important.
One of the biggest mistakes companies make on social media is forgetting that sites like Facebook and Twitter are meant to be social, first and foremost. The algorithms used by Facebook and Twitter mean that not everybody will see the content you post. Inconsistent posting will decrease the number of people who see your content and cause you to lose followers.
Social media is meant to be fun. Nobody follows a company on Facebook, Pinterest, YouTube or Instagram because they want to be spammed with an endless stream of sales pitches. Yet a lot of companies make the mistake of doing exactly that. Your social media followers will quickly tire of being hammered with aggressive marketing material.
The people who follow you on social media want to interact with you. If they had no interest in you or your company, they wouldn’t be following you in the first place. However, some businesses make the mistake of thinking that they don’t need to respond to comments or share any content other than their own. The result is a disengaged following of people who think you don’t care about them.
When it comes to marketing on social media, it’s not enough to post content and look at the number of likes you get as proof that a campaign is effective. If you do that, the chances are good that the majority of your content is simply not engaging your customers – and if you keep posting similar content, you may end up losing them.
These five social media mistakes are common, but you don’t to make them too.
Be smarter about your social media strategy and get the engagement & revenue you’re working so hard for.