Video Marketing For Small Business : Can Your Business Use It?

What’s the hottest new way to let people know about your products and services?

Video marketing just might be the answer to this ever-changing question. If you are thinking about how to effectively use social media to market your business and improve your overall return on investment, consider adding Video Marketing to your advertising picture.

What Good Is A “Commercial?”

Remember those old commercials for car dealerships, local restaurants, and tax preparation firms? One minute, you were watching your favourite sitcom, and the next, you were using the commercial break to let the dog out, go get a drink or a snack, or hit the restroom. If you’re thinking that video marketing and video SEO have anything to do with commercials like these, think again! People actually choose to watch your videos and, better yet, they share them with their friends.

Now, take a moment to think about the kind of commercials that actually work. Let’s use the Superbowl – that annual television event every member of the family loves to watch – even mom, who doesn’t like football. Why is everyone watching? It’s for the commercials! Superbowl Sunday is the day when new, superbly entertaining commercials come out. Then, they show up on YouTube and other places around the internet. Can you get the same kind of effect, on a smaller scale? Absolutely!

Video Marketing and Facebook

Once you have a presence on Facebook, you can start to put up entertaining video clips that people will want to watch. Do not, under any circumstance, put up something boring or use a “talking head”, unless it’s some kind of stand up comedy. Take some time to look at what businesses who have a great Facebook presence are using, and think about whether something similar will work for you.

Get The Most Out Of Video Marketing

Getting the most out of video marketing can be tough on your own, which is why you need the help of an experienced internet marketing professional. He or she can give you insight about what works, and best of all, let you keep on doing what you need to do to run your business each day. The bottom line is, video marketing can work for anyone – do it right, and watch your business grow!

Need some inspiration on business video ideas? Check out this podcast “3 Business Video Ideas : How To Easily Create Video Marketing Content For Your Business“.