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Welcome to episode 29 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 3 easy business video ideas on how to get your customers, clients or patients to easily create video marketing content for your business.
Video content is one of the most-shared forms of content on the internet. More than images and blog posts and articles. On average, people watch more than 30 videos per month and a great promotional and marketing video can attract views on YouTube, improve your brand recognition, attract new customers, clients or patients and increase your sales.
However, one downside of video marketing is that producing a professional-looking video can be more expensive than writing a blog post or a list of tips. Yet, by leveraging your customers, you can create business videos for FREE.
Listen to this podcast to learn more …
Here are a few some statistics about pay-per click advertising:
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about 3 tips for getting your customers, clients or patients for creating video marketing content for your business.
INTRO
Video content is one of the most-shared forms of content on the internet.
The average person views more than 30 videos per month, and a well-made marketing video can garner millions of views on YouTube. That kind of exposure can improve your brand recognition, attract new customers, and increase your sales.
The downside of video marketing is that producing a professional-looking video is more expensive than writing a blog post or a list of tips. If you lack the technical know-how to make things look right, you will have to pay a videographer or video production company to film your video for you (live video footage) or pay a professional to create your video (other types of videos).
Not only that, but you may also need to pay a script writer, lighting designer and actors, graphics designer, and others – depending on how involved your video project is.
That’s where social media comes in.
Customers love to feel engaged with their favourite brands, and are often eager to participate in group discussions and contests. You can and should produce your own video content, but here are the top three ways to get your customers to produce videos for you.
Customer testimonials and reviews are important for every company. The majority of people who make purchases online look for peer reviews of products and businesses before making a purchase.
Ask customers to create testimonial videos by filming themselves talking about what they like most about your product or service. You can share longer videos separately, or edit comments together into an ultra-short video and post it on Facebook or Instagram.
When someone leaves a very enthusiastic comment on your blog or Facebook page, consider contacting that person to see if they’d be willing to film a video testimonial.
You can either ask the customer, client or patient to film himself, or you can do it over Skype. That kind of video doesn’t require any technical know-how, and you can record it for free.
Most people love the opportunity to win something for free, especially if it’s from a product or brand they love.
Use your social media pages and blog to announce a giveaway, and offer a free product or service to the customer who produces the best video having to do with your product.
For example:
You can specify the length of the video (anywhere from 1 to 3 minute videos to post on YouTube, social media or your website.)
The prize can be a combination of a free product or service, plus the exposure your customer will get from having their video featured.
You might also consider giving multiple prizes to further incentivize people to enter. Be sure to share all of your customers’ videos and thank each person who produces one. Doing so will make them feel valued.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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