Google launch the Knowledge Graph for mobile and tablet devices. Check out this article by Junyoung Lee, Google Engineering Manager, to learn more.

Have you ever had a question pop into your head at an unexpected time? Maybe when you’re talking with a friend over lunch, watching TV at home, or reading a magazine on the bus? On smartphones and tablets Google is great for these types of situations because it puts the information of the entire web at your fingertips. Today, we’re making it even faster and easier to get answers and explore no matter where you are, with the launch of the Knowledge Graph on desktop, smartphones, and tablets.

On wireless networks and on small screens, every page load and every pixel matters when it comes to speed and ease-of-use. So we strive for efficiency and try to make the most of touch-based interactions when integrating information from Knowledge Graph into our mobile and tablet search experiences.

For example, say this fall I’m heading to Chicago for a friend’s wedding, and I’ve heard I should check out Millennium Park while I’m in town. A quick search on Google brings up Knowledge Graph information embedded within the results. This initial peek shows what people are often interested in about Millennium Park.

Tapping or swiping on the content from the Knowledge Graph instantly shows me more useful information. I can see if there’s an event going on while I’m in town, and get some ideas for other Chicago attractions I might want to visit based on what other people have searched for on Google.

When searching on my tablet, I can swipe the rows of images to explore more related content.

Now let’s take another example. Say I’m searching for [andromeda], which could be the galaxy, the TV series, or the Swedish band. The Knowledge Graph distinguishes between each of these meanings and shows me an interactive ribbon at the top of the search results that I can swipe and tap to select just what I’m looking for. That means less typing.

These features are currently rolling out to most Android 2.2+ and iOS4+ devices. On Android, the feature is available through Google in the browser and the Quick Search Box. On iOS, the feature is available in the browser and will be coming soon to the Google Search App.

Posted by Junyoung Lee, Engineering Manager

Inside Search

Search Engine Optimisation (SEO) is Dead!

Dealing with the aftermath of Google update Jagger

OK I know I’m not the first to announce this but let’s face it boys and girls SEO (search engine optimisation) as we currently know it is dead. It’s time to ditch those antiquated techniques that all SEOs cling on to and focus your online marketing efforts on ‘online brand optimisation’ – OBO for short!

So what’s the difference between SEO and OBO?

Think about the searcher not the search engine!

From a strategic perspective online brand optimisation (OBO) is all about optimising your site and online marketing efforts for the searcher, the end-user that seeks out your site via whatever means he or she chooses. Whether it is via a search engine, a content portal or even a forum. Your goal is to deliver what you’ve promised and help that searcher fulfil his or her online goal. If you don’t do that then you’ve failed in achieving your key online objective.

Ranking’itis!

SEO for most seasoned optimisers is about getting to the top of Google. The vast majority of SEOs become obsessed with checking their rankings in the SERPS (search engine results pages) on a daily basis and even across every possible Google data centre (DC). Checking rankings soon becomes an addiction for many SEOs and believe you me I know, I have been there. But I did come to my senses and I’ve realised that there is more to life than being no 1 in Google for a plethora of key phrases. I’ve also realised that in today’s search environment you can’t rely on the search engine to always deliver you targeted prospects that convert.

You may have read about the multitude of search marketers that have recently been hit badly by the Google ‘Jagger’ update. For many, their site has completely dropped out of the rankings and as a result they are now in an extremely vulnerable position. They solely relied on Google to drive visitors to their site and with no new prospects coming in; their business is starting to feel the strain of being dumped into the harsh terrain that I like to call the ‘Google Desert!’ As we all know no one ventures out onto page 127 of the search results!

Build a brand (a bit of a no-brainer!)

So what can they do to help rectify this? The best solution for many of them will be to clean up their site, create new compelling content, get rid of any unrelated link partners and focus their strategy on building a respected brand, not on building top positions in search sites. Don’t get me wrong I’m not saying that good search engine visibility isn’t an important element of any online marketing campaign. I’m just saying that it shouldn’t be the only one and it should not drive your overall strategy, it should just simply support it.

For your organic search engine market efforts to work they need to be interlinked with other non-search related activity. Search engines like Google are complex beasts and they analyse your site in so many different ways. They not only look at what content you have and who you link with but there is also evidence to suggest they measure other off-site factors such as how many mentions your site gets on other authority sites, how people interact with your site when they land on it and so on.

The simple fact of the matter is that if you want to do well in Google you need to build a strong online brand and that involves promoting your site using a multitude of online and offline channels not just search. Like I said everything is interlinked and if you have a site with a strong brand behind it then it will make its way to the top of Google.

Don’t get banished to the online desert

Building your business model around a search engine is very risky and not a smart thing to do. Why? Because you have no control over the search engine. If you solely rely on the search engine to provide you with leads and customers then you’re doing far worse than putting all your eggs in the one basket – you’ll end up in the online desert with tumbleweed blowing through your site. Remember search engines don’t owe you anything; they don’t care how great your site looks. What they do care about is what your target audience think and we all know that weak brands never make it to the top!

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Search Engine Optimisation – A Free Internet Marketing Strategy

What does SEO stands for?

The acronym SEO is most commonly known for the words Search Engine Optimisation.

Okay, well what does Search Engine Optimisation mean?

SEO is an Internet Marketing Strategy that helps improve the visibility of a web site or a web page in search engines. To put it simply, it helps make you more popular in the world of the big wide web!

What is an Internet Marketing Strategy?

An Internet Marketing Strategy or Online Marketing Strategy is the advertising of products and services using the internet as a medium to expose and communicate products and services to consumers. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms used and which search engines are preferred by their targeted audience.

How it works

The answer to how it works is really very simple, even if the methods of SEO aren’t. Search engine optimisation uses a number of tactics to draw the attention of search engines to your site. The idea behind it is to make your site fit as closely as possible with the searches performed within your target market. This is achieved by crafting high-quality content with well-placed keywords that influence your website page ranking on all search engines, including Google, Yahoo, and Bing.

Methods of Search Engine Optimisation

There are many different methods that SEO adopts to amplify its field of marketing.

Here is a list of a few proven techniques that you can use to help increase targeted traffic:

Keep domain names short, short names are easier to remember! Include short Primary Keywords, without hyphens where possible
Keep the host location to where you are actually hosting from eg. If you are hosting from the UK use.co.uk.
Include relevant keywords in the URL names and keep them unique to each page.
Keep navigation structure simple
Page content wording is very critical
Create and submit as many articles as possible
Find relevant websites within the same market sector or niche and form a link partnership
Submit your website to relevant or industry related directory’s
Utilise relevant Social Networks and Forums related to your Market Sector
Utilise Blog sites relevant to your Market Sector

Why go through all the effort?

Well, why not? You have your business or company online and you want it to succeed don’t you? To do this you need to do everything possible to ensure that your web site is listed as near to the top as possible, there is a lot of competition out there!

Optimise your site so search engines can find you and you will:

Increase high-quality traffic to your website
Reach customers at every point in the buying cycle
Find new customers and grow your customer base
Grow your revenue and profits

So get started and OPTIMISE!

Implementing successful SEO Techniques requires an extensive knowledge of logic and a very good understanding of the targeted market sector. There are many Web Marketing Companies available that have professionals waiting to do all the work for you, all just a click away.

A little secret

By reading this article you have acknowledged our presence on the web and you have just participated in a SEO campaign!

Thank you!

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Search Engine Optimisation (SEO) for Businesses on the Internet

Getting your website found online is more important than ever!

What is Search Engine Optimisation?

Search Engine Optimisation, or SEO, is the technique of making a website achieve higher positioning on a Search Engine’s organic listings, when a user searches on terms related to the site’s content. SEO provides improved marketing ROI (Return On Investment) due to its cost-effective nature and should not be considered an expense. It is a necessity for every business online today.

Why Do I Need Search Engine Optimisation?

In these modern times of digital communications, most people now use the convenient solution of the Internet to seek their consumer needs, before even thinking about looking through the Yellow ‘Snail’ Pages and picking up the phone. Having websites displayed instantly in a Search Engine provides necessary information on products and services so people can assess their options and make a decision, before making contact. Given that more than three-quarters of all Internet users discover websites through Search Engines, it is paramount that your business be prominently listed within these engines and directories.

Real Example. Your customer searches for your product or service in a Search Engine (Google, Yahoo, Bing), which then delivers them a listing of websites most relevant to their Search Query. Is your website one of those results?? If you haven’t done any Search Engine Optimisation, the answer is NO. So how will anyone find you after you’ve paid all that money on a good looking website? Imagine making up some brochures for your business and then leaving them hidden in the office. How will your website of products and services reach your prospects, competing with the millions of sites on the Internet today. Is there any value in putting a billboard in the forest?!

And it’s not about reaching just a few more customers. With the connectivity of the Internet, your business can be listed in front of the whole local, national and worldwide audience of consumers seeking your products and services. Are your top competitors doing SEO? No doubt they’ll be thinking about it, if not already doing it. If you want to keep up with the competition and be at the forefront of your industry, Search Engine Optimisation on your website should be started immediately.

Hiring a professional SEO service is critical for achieving the best results and staying ahead of your competition, as ranking factors continue to change and are becoming increasingly difficult to understand. A good SEO should only implement ‘white-hat’ SEO methods, ensuring your site adheres to the guidelines set out by the Search Engines and doesn’t get penalised or banned from their indexes. Many Webmasters and SEO companies use ‘black-hat’ SEO methods, meaning they use short hand techniques, cut corners and try to slip past the Engines in the hope to rank quicker than normal. It can sometimes work, but not for too long. Google will quickly see this and penalise the site accordingly.

The best SEO results are derived from continual steady work, over a long period of time. It makes sense, because Google is a business too and want to give their customers (searchers) the best user experience possible so they keep using their services. Only websites that are genuine in intent and have the best quality content will enjoy a long life at the top of the internet.

Using A Search Engine Optimisation Company To Reach Your SEO Goals

If you’re trying to reduce the amount of money you spend on paid online advertisements, you need to focus on working with a search engine optimisation company to reach your goals. Organic search results are unpaid results that appear at the top of popular search engines due to natural ranking.

It’s very time consuming to design a website to organically rank highly, but it’s not an impossible task. There are many businesses that manage to reduce or eliminate their paid advertising strategies by figuring out how to rank highly on their own. Many get help from a search engine optimisation company.

How Organic Search Results Work

Organic simply means natural, and it’s the unpaid results that appear near the top of a results page. This means that a business didn’t bid on keywords or use a pay-per-click campaign to increase web traffic and brand their business. Not every search engine optimisation company is able to provide top notch strategies, but if you network with a an effective SEO professional you should be able to improve your page ranking substantially, often without having to dole out a fortune for your marketing budget.

When a website is submitted on the Internet, it quickly starts getting indexed by the search engines. The engines send out what are often referred to as crawlers to review the information provided and decide where that page should rank. If your website seems pertinent to a certain keyword phrase, such as “Australia WordPress design” then the engine will naturally put your site near the top of the results when a user searches for that phrase. But if you’re also looking to naturally rank high for other search phrases, such as “Australia SEO” or “Aussie web marketing” you will need likely need a multi-faceted SEO strategy in order to beat out the competition.

How A Search Engine Optimisation Company Can Help

It’s no secret that it’s difficult to maintain a high page ranking for every keyword search you want. A professional SEO company can help you reach your goals by focusing on a few high volume phrases that are likely to improve your page rank. By writing keyword rich content and off-site articles, redesigning your site if necessary, and making sure that your company is back linked through other reputable sites, your page rank will slowly begin to climb.

In some cases, a search engine optimisation company can identify areas where you lack any SEO strategies and quickly turn your website into a highly ranked page. With a few changes, you might be able to move from the bottom to near the top of the search results. It could cost less than you expect and that return on investment could be substantial.

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