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Given that Facebook is the largest social media platform with 43 million monthly active users, it is vitally important that businesses should be using Facebook for business marketing and stay in contact with their customers, clients or patients. However, it can be difficult to come up Facebook post ideas. This is why we put together this infographic to help small business owners.
No more staring at a computer screen, thinking of what to post. All you need to do is go through the following 27 Facebook post ideas.
Here are 27 killer Facebook post ideas for small business owners that WILL work, by generating lots of likes, shares and comments, as well as increased clicks through to your website.
Polls are great not only for generating discussion, but for gaining valuable insights from your audience.
If your poll collected data that would be interesting to your audience, share the results in a separate Facebook post. One strategy some business owners are using is by offering the results in a free downloadable report (in exchange for an email address, of course!).
This type of post is great on a number of different levels. People LOVE to answer questions and to help solve problems. Also, if you ask a question that may also help THEM with a problem, they will be grateful for the help!
Everyone loves a good contest! There are a ton of great contest apps out there that you can use to run your contest AND grab emails to add to your list! There’s nothing like a good twofer, right?
Use an app like Heyo to run your contests, promotions and special offers. There are other apps available like TabSite and ShortStack, or you can also run Facebook contests directly on your fan page.
Share a holiday picture, quote or greeting centered around an upcoming holiday. Try to add a personal touch, if possible. This reminds your fans that you are a real person!
Give your fans the opportunity to share a link to their website or Facebook Page; not only do they get the chance to showcase their business or products, but they can meet new people and make new connections.
Share inspirational images as there is so much negativity in the world (and on Facebook).
Choose to encourage and inspire your fans by posting inspirational or motivational quotes and images. This will work with your clients, customers or patients.
Share a holiday picture, quote or greeting centered around an upcoming holiday. Try to add a personal touch, if possible. This reminds your fans that you are a real person!
Post a group challenge for your fans…sometimes doing something as a group can feel less overwhelming than doing it alone!
Offer your Facebook fans an exclusive discount, just for being a fan!
Use an image to promote the discount, if possible. These are better for grabbing the attention of your fans and for getting more shares.
Many business owners post links to their blog posts without including any additional context. When sharing a blog post, be sure to include a backstory or short excerpt from the post so your fans know what to expect when they click on the link.
Share a tip from an industry expert for solving a common problem or overcoming a challenge. The expert could even be YOU!
Team up with a business that offers a complimentary product or service and help cross-promote each other. Tag each other in posts, recommend that your fans ‘like’ each other’s Pages, or simply share each other’s content.
It is no secret that people love to laugh! Throwing in a humorous or funny post every now and then is a great way to show people your funny side and get them laughing on the other side of their screen.
Relatable posts also do extremely well on Facebook! While slightly different than a personal post, relatable posts can add a human side to your brand.
Give your fans a step-by-step guide or tutorial for how to do something. These types of posts are GREAT for getting engagement, especially click-throughs and shares!
Posting a picture and asking your fans to “caption this photo” is a great way to get some engagement! You don’t always have to be looking for the likes and shares. Sometimes some good ol’ fashioned comments and conversation can be the best way to grow a loyal following and get repeat engagement on your fan page.
Sharing a photo of your workspace, your employees or even your customers (with their permission, of course) makes your business so much more relatable! Knowing there are real people behind your brand will go a long way to building trust and relationships.
This is where you, as a small business owner, have an inherent advantage.
Don’t be afraid to post a personal photo or story from time to time to differentiate yourself from the big brands your fans also follow. You might be surprised by how many people connect with you not only on a business level, but on a personal level.
Chances are you have a pretty good bank of knowledge about your industry stored up in that noggin of yours and people LOVE to know what new or upcoming trends you see just around the corner!
Share these predictions with your community and open up the conversation for other people’s predictions.
Whoever said we need to be perfect in order for people to like us? Don’t be afraid to share struggles or vulnerabilities from time to time to show you are a real person. This is a great way to make your brand more personable and more relatable!
If you are in a particular industry and are well-known for being a thought-leader (or are interested in positioning yourself as one), then be sure to post relevant and breaking news that your audience would appreciate! Who knows? They may even come to you FIRST to get their news!
Featuring customers is not only a great way to inspire engagement (let’s face it, others will hope to be featured too), but it also showcases your product or service.
Additionally, these testimonials work as positive
reviews to your other fans or visitors to your page. You never know when someone who
was considering buying your product or service might see these testimonials and finally commit to the buy themselves.
Is there anything easier than just ASKING your fans what problems they have that you might be able to fix? Worst case scenario is you can’t help them yourself, but can point them in the direction of someone who can. BEST case scenario…your fans have just given you an idea for a new product or service to offer them!
It’s the best of both worlds! You get to help your fans and they have just helped YOU!
Video is HUGE in 2022, and its only getting to get bigger! With that said, short videos are a great way to give an inside or “first look” at something going on in your business or just expressing your own thoughts to your fans.
Sharing is caring…am I right? If you see someone else in your industry, or in an industry closely related to yours, post something that you think your fans would enjoy…SHARE IT!
Not only does it give you more credibility by knowing who’s who in your industry but sharing content that your fans find beneficial makes you someone they will come back to frequently in order to stay on top of what’s new!
I have already mentioned customer success stories and testimonials, but fan appreciation posts take that to the next level. Fans want to know they are appreciated. If you make your fan appreciation a set or scheduled occurrence that fans know to look out for, then they are more likely to engage with you in hopes of being featured!
It also shows that you really do appreciate your fans since they are the ones keeping you in business!
I’m sure you have seen them in your own newsfeed, the “National Talk Like a Pirate Day” or “National Donut Day,” etc.
These are easy posts (especially since there is something for almost every day of the year), but they can get a surprisingly large amount of engagement when you create a graphic to go along with it.
