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Facebook is leading the social media revolution. It has become one of the most widely used online marketing tools for business, so it makes perfect sense for YOUR business to have a Facebook presence.
We show you how to harness the power of the world’s largest social network for your company with our six simple Facebook marketing strategies for business rules for promoting your Facebook page.
Shareable content is a post that directly benefits your audience. When a fan shares your post, it appears on their timeline and their friends’ news feeds, so creating shareable content is important for page exposure and acquiring new Likes.
Once 30 people have liked your page, you’ll be able to see your Page Insights, which will tell you all about how your audience is responding to your content. Page Likes, Post Reach and Engagement tools are just some of the things you can use to track your best performing posts.
People love an authentic presence online, so be conversational and share what you are genuinely interested in. Remember that it’s about quality not quantity. Respond to both good and bad feedback. Experiment with post types and times. You can even schedule your posts on Facebook, which is a godsend for businesses without a dedicated social media manager.
Say goodbye to formalities and loosen up a bit. People on Facebook are there primarily to catch up with friends, so if you want their attention, you have to talk to them as though you are just another friend to encourage interaction rather than sounding like a marketer. People don’t go on Facebook to read sales pitches.
Do not take credit for an image that does not belong to you. This doesn’t mean that you can’t share an image your think that your audience would love to see on your page. It simply means that you should, give credit where credit is due. Adding a link to the original source builds credibility and trust with your audience
It’s good to have an active page but people are quick to say if something is not to their liking. The aim is to be consistent and to post regularly, but don’t overdo it.
Ask yourself questions such as: ‘would my audience share this?‘, ‘would they find it interesting?‘, ‘would they like to see this in their newsfeed? ‘. If the answer is yes, then POST it!
Facebook is leading the social media revolution. It has become one of the most widely used online marketing tools for business, so it makes perfect sense for YOUR business to have a Facebook presence.
We show you how to harness the power of the world’s largest social network for your company with our six simple rules for promoting your Facebook page.
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