The notion that together search and display advertising can be greater than the sum of their parts is nothing new. But when it comes to actually making them greater than the sum of their parts in the real world, large marketers are apparently having some trouble. That’s what Forrester Consulting found in a study that...Read More

Developers have arguably never had it better. A big reason for that: there are virtually countless APIs that enable developers to build really cool applications on top of foundations that someone else invested in laying down. When it comes to APIs, however, a lot of attention is focused on popular services that have created platforms...Read More

At a recent customer in London our keynote speaker Eric Peterson spoke about the importance of ‘people, process and technology’ when it comes to web analytics and optimisation.  It’s a sentiment that I completely agree with, which might be surprising considering that I work in the technology sector! However, time and time again we hear...Read More

We are on the verge of a blog outreach campaign, to support our PR, affiliate marketing, linkbuilding and brand goals. We want to share the love where possible, and to hopefully receive a bit back. Cultivating relationships with bloggers is vital for any serious brand marketer. They can be a real asset to help you...Read More

Do you know, I nearly gave this the headline ‘How to target women online’, but I thought I might be misleading the reader… Women outnumber men online, according to eMarketer research, and the proportion is growing. The number of female internet users has been gradually overtaking the number of men online since 2008. This changing...Read More