ASOS says that its Marketplace sales have grown 690% over the past year. Established a year ago, ASOS Marketplace allows boutiques, vintage collectors, individuals and designers to open virtual stores, a little like US e-commerce giant Etsy. A 10% selling fee applies to individuals for each item sold, with no listing fees or pricing menus....Read More
Most of us will have experience of meeting people who are apathetic or downright resistant to digital. This is just a fact of life, but it can be problematic when that person is your boss. In some companies I believe that generational change will be required before they’ll properly adapt to a multichannel world that...Read More
Online video consumption has doubled in the space of a year, and this rate of growth may well continue for some time to come. It provides brands with a huge opportunity to engage consumers. Smartphone penetration has helped, though I think the real reason why online video is doing so well is linked to the...Read More
The head of product strategy at Lithium tells marketers gathered at Web 2.0 Expo, “Measure strategy, not stuff.” She lays out a foundation of applied metrics that you can start with before identifying the KPIs that map to your brand’s business goals. Web 2.0 sf 2011 metrics One of the most packed sessions at this...Read More
When investing in or buying a company, taking a peek under the hood is all but required. Anything else, of course, is sort of like going to Vegas and betting a huge chunk of your retirement on black. Generally, due diligence includes looking at a company’s financials. From the top line to the bottom line,...Read More