Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded advertising online, its become fashionable to discount the importance of the last click-through. Trouble is, it looks like most advertisers are still relying on click-throughs to measure their online campaigns. According to new survey from...Read More

More than ever, it’s crucially important for brands to be timely, relevant and engaging. In the first truly digital UK general election, we’ve already seen that the main political parties could do a lot more to improve their websites and online campaigns. But what about companies? Here are some examples of brands who have jumped on the election bandwagon,...Read More

You may never have heard of Microbilt, a company that offers risk management solutions to small businesses. But chances are, you’ve seen one of the spots from their super-viral I Love Local Commercials campaign. Collectively, these send-ups of local TV channel, late-night spots for tattoo parlors, mobile home and furniture dealerships, and a Cuban-gynecologist-cum-auto-dealer have...Read More

Chicago Steak Company had a problem that many online retailers share. The steak and seafood seller offers high quality products at impressive price points. But if you haven’t noticed, a lot of companies sell steak online. Looking to drive traffic toits  web site, increase visitors and reduce the cost of customer acquisition, Chicago Steak found...Read More

Rob Walker is best known for his writing for The New York Times magazine and his book Buying In, which explores the relationship between consumers and objects. As an offshoot of that, he has also been working on a project called Significant Objects, which resells inexpensive thrift store finds on eBay at a steep markup....Read More