Shoe retailer Schuh has just released an iPhone app which allows customers to shop from their mobiles, as well as finding their local store.  At first glance, the app looks promising, so how does it perform, and can users easily make a purchase from the app?  Homepage and navigation Schuh has opted for a simple...Read More

In the age of Personal Branding, or Micro-Celebrity, quickly giving visitors to your profiles an all important nugget about who you are is very important.  Okay, I admit it, coming from a tagline professional like me, that headline might sound just a tad self-serving, and maybe it is, but there’s more than a shred of...Read More

There is some talk over at NMA about the battle for control of social media. In one corner we have the PR agencies, and in the other there are ad agencies. Personally I can’t see any value in allowing either of these types of agencies to develop and manage your social media strategy. Or any...Read More

The notion that together search and display advertising can be greater than the sum of their parts is nothing new. But when it comes to actually making them greater than the sum of their parts in the real world, large marketers are apparently having some trouble. That’s what Forrester Consulting found in a study that...Read More

Developers have arguably never had it better. A big reason for that: there are virtually countless APIs that enable developers to build really cool applications on top of foundations that someone else invested in laying down. When it comes to APIs, however, a lot of attention is focused on popular services that have created platforms...Read More