Research shows that 46% of all searches on Google are local searches. Owners of brick and mortar businesses can not afford to ignore local SEO and mobile marketing.
Fortunately, there are some ways to make the job a bit easier than it otherwise would be. Digital marketing tools and apps can provide local business owners with the means to stay on top of their internet marketing even in the midst of a busy workday.
Here are some statistics that you should read if you are in doubt about whether you should bother with local marketing:
Use this tool to access detailed data about how and when people are searching your business. In Google My Business you will be able to find:
It’s very user-friendly and you can use the information you collect to improve your marketing
Google has a 92.04% search engine market share worldwide, with Bing only having 2.7% share. However, you must remember most Windows laptops and PCs come with it as the default browser. This means it should not be ignored.
One nice thing about using Bing Places For Business is that some of your competitors may not be using it thanks to Google’s dominance. Fine-tuning your profile can help give you a leg up when it comes to differentiating yourself from the competition.
Did you know that Yelp gets 178 million unique visitors each month? That’s a pretty impressive number for any site. It’s even more impressive when you consider that many people won’t visit a business without reading reviews on Yelp first Using the app, you can manage every aspect of your Yelp For Business page. You’ll be able to:
The chances are good that you already have a Facebook page for your business. But if you’re not managing it properly, you may not be getting the most from it. Using the app, you can:
It’s an easy way to manage your Facebook page on the go.
An important aspect of local marketing is reputation management. As much as you might like to believe that you can control what people say about you online, that’s not always true. Google Alerts can help you stay on top of it.
You may also want to use Google Alerts to track your competitors. Knowing where and how your competitors are mentioned can be extremely helpful. It may even help you track down new online
Mention is monitoring software that allows companies to keep an eye on their company’s reputation on social media and on the web. Once you have the app installed on your phone, you’ll be able to:
It’s a comprehensive tool that you can use to take your local marketing to a new level.
AnswerThePublic is a free online tool that helps business owners and online marketers determine which questions in their niche or industry the public most wants answered.
Just your chosen keyword and your country. You’ll end up with a list of questions that you can use to create content. You’ll know before you start writing that the topic you’ve chosen is one that people want to read about.
There are lots of tools out there that you can use to market your local business, but these are seven of the best. Use them to improve your local SEO, increase brand recognition, and connect with new and potential