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7 Best Digital Marketing Tools For Small Business

Discover Free Online Marketing Tools That Will Help Get You More Customers, Clients, Patients or Sell More Products or Services
7 Best Digital Marketing Tools For Small Business

Research shows that 46% of all searches on Google are local searches. Owners of brick and mortar businesses can not afford to ignore local SEO and mobile marketing.

Fortunately, there are some ways to make the job a bit easier than it otherwise would be. Digital marketing tools and apps can provide local business owners with the means to stay on top of their internet marketing even in the midst of a busy workday.

Local Marketing Stats For 2021

Here are some statistics that you should read if you are in doubt about whether you should bother with local marketing:

  • The Google Local 3-pack appears in 93% of searches with local intent.
  • 35% of product searches start on Google (
  • In the past year, “near me” Google searches have doubled.
  • 86% of people look up the location of a business on Google Maps.
  • (
  • 72% of consumers that perform a local search visit a store within 5 miles of their current location. (
  • 50% of local mobile searches are looking for a local business address. (BrightLocal )

Marketing Tools For Small Business Infographic

7 Best Digital Marketing Tools For Small Business INFOGRAPHIC

Best Local Marketing Tools List

1. Google My Business

Use this tool to access detailed data about how and when people are searching your business. In Google My Business you will be able to find:

  • The number of clicks and views you receive
  • Reviews of your business
  • Requests for driving directions to your business
  • Traffic information for your website

It’s very user-friendly and you can use the information you collect to improve your marketing

2. Bing Places For Business

Google has a 92.04% search engine market share worldwide, with Bing only having 2.7% share. However, you must remember most Windows laptops and PCs come with it as the default browser. This means it should not be ignored.

One nice thing about using Bing Places For Business is that some of your competitors may not be using it thanks to Google’s dominance. Fine-tuning your profile can help give you a leg up when it comes to differentiating yourself from the competition.

3. Yelp For Business

Did you know that Yelp gets 178 million unique visitors each month? That’s a pretty impressive number for any site. It’s even more impressive when you consider that many people won’t visit a business without reading reviews on Yelp first Using the app, you can manage every aspect of your Yelp For Business page. You’ll be able to:

  • Read and respond to customer reviews
  • Track leads
  • Monitor customer engagement
  • Answer customer questions and deal with customer service issues

4. Facebook

The chances are good that you already have a Facebook page for your business. But if you’re not managing it properly, you may not be getting the most from it. Using the app, you can:

  • Receive push notifications for activity on your page
  • Post status updates and other content
  • Reply to comments and questions
  • Respond to messages
  • Track your content’s performance

It’s an easy way to manage your Facebook page on the go.

5. Google Alerts

An important aspect of local marketing is reputation management. As much as you might like to believe that you can control what people say about you online, that’s not always true. Google Alerts can help you stay on top of it.

You may also want to use Google Alerts to track your competitors. Knowing where and how your competitors are mentioned can be extremely helpful. It may even help you track down new online
marketing opportunities.

6. Mention

Mention is monitoring software that allows companies to keep an eye on their company’s reputation on social media and on the web. Once you have the app installed on your phone, you’ll be able to:

  • Track performance of your social media accounts and posts
  • Manage your social media content from the dashboard
  • Communicate with members of your staff or your social media team
  • Find influencers in your industry or niche

It’s a comprehensive tool that you can use to take your local marketing to a new level.

7. Answer The Public

AnswerThePublic is a free online tool that helps business owners and online marketers determine which questions in their niche or industry the public most wants answered.

Just your chosen keyword and your country. You’ll end up with a list of questions that you can use to create content. You’ll know before you start writing that the topic you’ve chosen is one that people want to read about.

There are lots of tools out there that you can use to market your local business, but these are seven of the best. Use them to improve your local SEO, increase brand recognition, and connect with new and potential

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.