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06
Mar

Mastering YouTube for Business: A Guide for Small Businesses

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Mastering YouTube for Business

How To Use YouTube For Business Marketing

You know how powerful social media can be in reaching your target audience, but as a digital marketing expert, I understand the power of using video and YouTube together, and they should be used as part of your social media strategy. Video is Queen, YouTube is King! But, as with any digital marketing campaign, success on YouTube requires careful planning, execution, and time. I will show you how to use YouTube for business and create a successful YouTube marketing strategy. Let’s begin…

Creating Your YouTube Business Account

To use YouTube for business, you first need to create a YouTube brand account. A YouTube brand account is an account that is fashioned particularly to be accessed through a brand email address and its corresponding management tools. This account permits the inclusion of multiple managers to manage and handle the channel. In contrast, a personal YouTube account is generally associated with a personal Google account and is managed by a single individual.

Once you have signed up you will have access to YouTube Studio, where you can manage your YouTube channel, videos, and analytics. To create a YouTube business account, you’ll need a Google account.

In order to create a YouTube account, whether that be a personal or brand account, you will need a Google account. Just sign up for Gmail and give it your business name, for example, [email protected]. From here go to www.youtube.com and click ‘Sign in’ in the top right corner. Then, click on your profile picture, and select ‘Create a channel.’ Follow the steps to create your YouTube business account.

Optimising Your YouTube Channel

After creating your YouTube business account, it’s time to optimise your YouTube channel. This includes creating a channel description, adding channel art, and selecting relevant keywords. Your channel description should include information about your small business and what your channel is all about. Your channel art should be eye-catching and reflective of your brand. You can use tools like Canva to create professional-looking channel art. Finally, you’ll want to select relevant keywords for your channel. This will help YouTube users find your channel in search results.

Creating Engaging YouTube Videos

Once your YouTube channel is set up, it’s time to create engaging videos. When using a YouTube marketing strategy, you should focus on creating high-quality video content that resonates with your target audience (check out our previous article where I talk about how to define your target audience). This includes everything from the script to the visuals, sound, and calls to action. You’ll also want to keep the YouTube algorithm in mind when creating your videos. The algorithm favours videos with high watch time, so make sure your videos are engaging enough to keep viewers watching. You can use YouTube analytics to track watch time and other metrics for each video. 

Check out these to help your create engaging content:

Promoting Your YouTube Videos

Creating great YouTube videos is only the first step. The most important thing is getting your target audience to watch them. You can do this by:

  • sharing your videos on your other social media platforms,
  • reaching out to influencers in your industry to share your videos,
  • and even running YouTube ads.

A great way to reach a wider audience is with YouTube ads. They can be highly targeted based on demographics, interests, and other factors.

Understanding your target audience is a vital step if you want to use YouTube for business and grow your YouTube channel.

Analysing Your YouTube Marketing Strategy

Finally, you’ll want to analyse your YouTube marketing strategy using YouTube analytics. By studying your YouTube analytics, looking at such metrics like views, comments, and shares, you will see how your videos are performing. You can then use this data to adjust your strategy to improve your brand’s visibility and credibility.

Conclusion

Using YouTube for business can be a highly effective digital marketing strategy for large, medium or small businesses. By following these simple steps, you can create a successful YouTube marketing strategy that will help you reach your target audience and grow your business. Remember to keep the YouTube algorithm in mind when creating and promoting your videos and use YouTube analytics to continually improve your strategy.

More YouTube Tips and Advice

If you are looking for more helpful tips on YouTube marketing for your business, take a look at our make YouTube videos guide, titled ‘Mastering the Art of YouTube Video Production : A Step-by-Step Guide‘

How To Use YouTube For Business FAQs

What is a business account on YouTube?

A business account on YouTube is a type of account that allows small businesses to create and manage their own YouTube channel. This account is designed specifically for businesses, and it provides features like YouTube analytics and access to YouTube ads.

What is a YouTube brand account?

A YouTube brand account is a type of account that allows businesses to create a YouTube channel without using a personal Google account. This account type is ideal for businesses that want to keep their business and personal accounts separate. It also allows you to have multiple managers, unlike a personal account.

Should I make a business or personal YouTube account?

If you plan to use YouTube for business purposes, it’s best to create a business account rather than a personal account. A business account will give you access to features like YouTube analytics and YouTube ads, which can help you grow your business on the platform.

Is a business account on YouTube free?

Is a business account on YouTube free? Yes, creating a business account on YouTube is free. However, certain features like YouTube ads may require a fee.

Is a business YouTube channel free?

Is a business YouTube channel free? Yes, creating a business YouTube channel is free. However, certain features like YouTube ads may require a fee.

Is a YouTube account a business account?

Is a YouTube account a business account? No, a YouTube account is not necessarily a business account. There are different types of YouTube accounts, including personal accounts and brand accounts.

Can I switch my YouTube account to a business account?

Can I switch my YouTube account to a business account? Yes, you can switch your YouTube account to a business account. To do so, you’ll need to create a brand account and connect it to your YouTube account.

How do I create a YouTube account for my business?

To create a YouTube account for your business, you’ll need to create a brand account and then create a YouTube channel under that account. You can do this by going to YouTube.com and following the prompts to create a new channel.

What are the disadvantages of using YouTube for business?

There are several disadvantages of using YouTube for business, including:

  1. Negative Comments: YouTube comments can be unfiltered and harsh, which can be discouraging for businesses.
  2. Constant Content Creation: To maintain a presence on YouTube, businesses need to create new and engaging video content on a regular basis. This can be time-consuming and expensive.
  3. Time and Resources: Managing a YouTube channel takes time and resources, including equipment, personnel, and editing software.
  4. No Guarantee of Success: There is no guarantee that a business will gain traction on YouTube, and it can be difficult to measure the effectiveness of a YouTube marketing strategy.
  5. Competition: There are millions of YouTube channels, which means that businesses face stiff competition for views and subscribers.
  6. Limited Monetisation: YouTube’s monetization policies are subject to change, which can limit a business’s ability to generate income from their channel.
  7. Copyright Infringement: YouTube’s content policies are strict, and businesses run the risk of having their videos flagged or removed for copyright infringement.
  8. Technical Issues: Technical issues like poor video quality or buffering can impact a business’s credibility and turn off potential customers.

Does a YouTube business account cost money?

Creating a YouTube business account is free. However, certain features like YouTube ads may require a fee.

What is the difference between a YouTube personal or business account?

The main difference between a YouTube personal account and a business account is that a business account is designed specifically for businesses and provides access to features like YouTube analytics and YouTube ads.

How much is a YouTube business account?

Creating a YouTube business account is free.

How much is YouTube for business?

YouTube for business can be free or require a fee, depending on the features you use.

Can I use my personal YouTube account for business?

While it’s possible to use a personal YouTube account for business purposes, it’s generally not recommended. It’s better to create a separate business account to keep your personal and business accounts separate.

What are the benefits of YouTube for business?

YouTube can be a powerful tool for small businesses, providing benefits like:

  1. Increased Brand Awareness: YouTube can help businesses increase their visibility and reach a wider audience, potentially leading to increased brand recognition and awareness.
  2. Access to a Large Audience: YouTube is one of the largest social media platforms in the world, with millions of daily users. This presents businesses with a significant opportunity to reach potential customers.
  3. Engagement with Customers: YouTube provides businesses with a unique opportunity to engage with customers through video content, which can help build trust and foster long-term relationships.
  4. Valuable Content: YouTube allows businesses to share valuable content with their audience, including tutorials, product demos, and behind-the-scenes footage.
  5. Analytics: YouTube provides businesses with access to detailed analytics, including views, likes, comments, and shares, which can help them measure the effectiveness of their YouTube marketing strategy.
  6. YouTube Ads: YouTube offers businesses the ability to run targeted ads on their platform, which can help them reach a wider audience and generate leads.
  7. Credibility: Having a presence on YouTube can help businesses establish credibility and authority in their industry.
  8. Cost-Effective: Compared to traditional advertising methods, YouTube can be a cost-effective way for businesses to reach a large audience and generate leads.

Should I make a business YouTube account?

Yes, yes and yes! Every business should be using YouTube to market and promote their company! If you plan to use YouTube for business purposes, it’s recommended to create a business account. This will give you access to features like YouTube analytics and YouTube ads.

Should I start a YouTube channel for my business?

Starting a YouTube channel for your business can be a great way to increase brand awareness, engage with customers, and provide valuable content to your audience.

Do YouTubers have to register as a business?

It depends on the individual situation, but in some cases, YouTubers may need to register as a business. If a YouTuber is generating income from their channel and considers it a business, they may need to register as a sole proprietor or a corporation, depending on their location and local or national laws.

Do you pay taxes on YouTube income?

Yes, YouTubers must pay taxes on their YouTube income. The amount of taxes owed will depend on the individual’s income and location.

Does YouTube count as self-employed?

Does YouTube count as self-employed? Yes, YouTube income is considered self-employment income.

Do I have to pay tax on YouTube earnings in UK?

Do I have to pay tax on YouTube earnings in UK? Yes, YouTubers in the UK must pay taxes on their YouTube earnings. The amount of taxes owed will depend on the individual’s income and tax bracket.

Do YouTubers pay VAT?

It depends on the individual’s location and the nature of their YouTube income. In some cases, YouTubers may be required to pay VAT on their income. UK businesses have to register for VAT if their VAT taxable turnover is more than £85,000. They can also choose to register if their turnover is less than £85,000.

What can YouTubers write off on their taxes UK?

YouTubers in the UK may be able to write off certain expenses on their taxes, including equipment, internet and phone bills, travel expenses, and office expenses.

How do I declare YouTube income UK?

YouTubers in the UK must declare their YouTube income on their tax return. This can be done online through the HM Revenue & Customs website.

What expenses can I claim as a YouTuber?

YouTubers can claim certain expenses as business expenses, including equipment, internet and phone bills, travel expenses, and office expenses. However, it’s important to keep accurate records and only claim expenses that are directly related to the business.

Do full-time YouTubers pay taxes?

Do full-time YouTubers pay taxes? Yes, full-time YouTubers must pay taxes on their income. The amount of taxes owed will depend on the individual’s income and tax bracket.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.

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