4 Reasons to Choose the Right Keywords for Your Local Business
A common mistake business owners make when choosing keywords is adopting a hit and miss technique. They don’t really take time to research for the right keywords that will make the difference between the success or failure of their websites. It is no surprise therefore that 95% of people who try to make money online fail in their efforts.
Here are 4 important reasons to choose the best keywords for your business:
- Quality traffic. The right keywords will bring your site the right sort of traffic which is people who are searching for exactly the same information that your website is all about. You would rather have relevant traffic of 500 people per day than a chaotic and irrelevant crowd of 5000 people.
- Moderate competition. The best keywords to choose are those that give your business a high chance of ranking highly in search engines against fewer websites. By using the right combination of keywords you will be able to compete successfully with other business owners in your niche. The right keywords will also enable your business to bid on Adwords at affordable prices. This does not mean we want keywords with absolutely no competition, because that means there is no business market in that field. A low to moderate level of competition is healthy to your business.
- High traffic. Only about 10% of all keywords have high levels of traffic so it’s critical to choose keywords that are actually going to generate traffic. There is nothing as disappointing to a business owner than investing so much time and effort to create and optimize a website and then have very little traffic. The right keywords generate organic traffic from searches and links.
- Profit. The right keywords have a strong money-making potential while the wrong ones have a poor cost to benefit ratio. Targeting profitable keywords will generate greater income for your local business.