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You know that you really should be using video as part of you marketing strategy in order to promote and market the service and/or products you provide.
You know how powerful video is.
You use YouTube not just to watch funny cat videos, but you search for videos on “how to” solve a problem that you may have. By the way YouTube is the second largest search engine after Google … and Google owns YouTube! Google loves to promote YouTube videos [ HIDDEN TIP ;0) ]
But, you need some inspiration. You need some creative video ideas.
Not sure what to shoot?
In the below Video Marketing infographic, you will learn 10 video content ideas that you can use to produce video create for your small business.
Online promotional videos are extremely powerful for grabbing the attention of your target audience, as well as converting more of your prospects into clients.
Animated explainer and whiteboard videos are perfect for telling a story about your brand, product, or service. Due to their captivating nature and their short length, viewers watch until the end – increasing conversions.
Video Sales Letters are simply videos created with voice over and text only on the screen; as a result, they hold attention and relay your message clearly without any distractions.
Video ads are paid advertisements that are video based. Many different online advertising platforms, such as YouTube, Facebook and Instagram, offer the ability to run a video ad, which in turn, allows you to reach a wider audience.
Nothing speaks louder than a customer on video explaining how your product or service has helped them achieve a specific goal.
A case study video that gives an in-depth explanation from start to finish about how your product or service has helped a customer can be extremely valuable.
Usually reserved for building buzz around upcoming events, this is a spontaneous way to interview random people about topics related to your industry.
You can interview your customers on video about their experiences with your products and services, or even industry experts, and share them with your online audience
Videos allow you to introduce your new product or service with an emphasis on the BENEFITS it will provide to your customers.
Product or service demonstrations videos done on camera provide your prospects with an inside view of what you offer; removing some of the barriers they may have when it comes to making a purchase.
As YouTube is the second largest search engine, only beaten to first place by Google (and who owns YouTube, yep, that’s right…Google!), getting a video ranked on to the first page of Google is 50 times easier than ranking a web page, you and your business are missing out on a huge amount of free traffic as well as sales and customers/clients.
Blue Square Management can help your business create and rank your video content. So why not call us today on 01689 602 248 to find out how we can help you get more leads, increase your sales and grow your business with online video marketing.
