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In 2014 UK Mobile Advertising Going To Overtake Newspaper Ad Revenue

According to a new report from eMarketer, mobile advertising spending in the UK will surge 90 per cent to £2.26bn in 2014. By 2018, eMarketer expects mobile advertising to count for more than one-third of total paid media spending in the UK.

You can go here to learn what “mobile advertising” is.

UK Mobile Advertising Growth Companies
In 2014 UK Mobile Advertising increases 90%

Here are some of the key points:

  • Mobile will account for 15.1% of total media spending this year, compared with just 13.8% for newspapers.
  • In 2015, mobile will surpass print’s total, at 21.0% of all spending vs. 17.3%.
  • By 2016, TV’s share of UK total media ad spending will fall to 23.1% as mobile increases its portion to 26.2%.
  • By 2017,  mobile will become the single-largest ad channel in the UK market.
  • eMarketer estimates that mobile will account for almost one-third of all digital ad spending in 2014, and rising to more than half by 2016.

If you go to eMarketer you will be able to find out. Click here.

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