Now days customers expect the businesses they frequent to have a social media presence, and the follow the companies they like on a regular basis. That makes Facebook marketing a powerful tool for both local and online businesses to increase customer engagement – and increase sales, too.
Here are seven essential tips to help you use Facebook to increase sales:
Customers are far more likely to patronize your business if you make it easy for them to find you.
The best way to increase customer engagement and build brand loyalty is to curate content that your fan base finds value in and useful to them in some way.
The average Facebook post reaches only about 16% of followers organically. If you want to guarantee that your most important posts will be seen by the majority of your followers, you need to take advantage of Facebook’s ‘boost post‘ option.
Make the process of getting in touch with you as simple and straightforward as possible. If a customer has a question, they should be able to message you directly from your Facebook page
Did you know you can sell directly ON Facebook? Now it’s easy to set up a Facebook store that allows you to sell directly to people on Facebook – and it costs as little as five dollars per month to do it.
One of the best ways to reach and engage mobile customers is to place an ad and use the ‘Call Now‘ button as your call to action. This is an especially powerful tool to increase sales for businesses that provide services!
You now have the ability to create a special offer that you can send to your followers. You simply create an offer, and it gets displayed in your followers news feed with a ‘Get Offer‘ call to action button that encourages your followers to take advantage of the offer immediately
As you can see, there are many ways to use Facebook to boost your sales. The key, above all else, is to keep things simple and intuitive. When you streamline things, you greatly increase the chances that your Facebook followers will buy from you – both now and in the future.
You can find more Facebook marketing strategies and tips for businesses here: