While large corporations are able to spend millions on advertising, small businesses usually do not have the luxury to do so. Small businesses always have to work on shoe-string budget and this makes it difficult for them to reach out to their potential customers. Therefore, it is important for small businesses to stretch their advertising dollars and spend it on cost-effective channel. For small businesses, online advertising is the most cost-effective option and SEO stretches their advertising dollars.
SEO or search engine optimization is the process of improving the quality or volume of traffic to a website from search engines via organic search results. Through SEO, search engines can detect the presence of your website by looking at keywords embedded in your web pages. They will then rank your website on their organic listings according to the relevancy of your content. When your potential customers search for your products or services using keywords on search engines, they will be able to see your website in the search results.
When your web pages achieve high rankings on the organic search results, the overall traffic to your website will increase tremendously. As SEO targets potential customers using keywords to search for your products or services, you are going to get more enquiries and sales for your business. Moreover, SEO puts your website on regional or global radar. If you are intending to expand your business overseas, SEO is the best option for you.
During optimization, one very important process is to build links, by creating external links that point to your website. This improves your website’s PR and authority level. When search engines see that your website is popular and important, they will reward you with more prominent rankings on their search results. Other than increasing your website’s PR, external links back to your website can also bring more potential customers to you too!
Other than building links and getting higher rankings on the organic search listings, blog is also an excellent avenue to reach out to your potential customers. Having a blog creates a strong image of your company and provides the necessary leverage to your website. When you blog regularly, you are generating more content on your website, which compliments very well with SEO.
SEO is definitely a worthwhile investment for your business. When it is implemented correctly, it can generate a huge amount of targeted traffic to your website, which ultimately translates into more revenue for your business.