Most of us will have experience of meeting people who are apathetic or downright resistant to digital. This is just a fact of life, but it can be problematic when that person is your boss. In some companies I believe that generational change will be required before they’ll properly adapt to a multichannel world that...Read More

When investing in or buying a company, taking a peek under the hood is all but required. Anything else, of course, is sort of like going to Vegas and betting a huge chunk of your retirement on black. Generally, due diligence includes looking at a company’s financials. From the top line to the bottom line,...Read More

Shoe retailer Schuh has just released an iPhone app which allows customers to shop from their mobiles, as well as finding their local store.  At first glance, the app looks promising, so how does it perform, and can users easily make a purchase from the app?  Homepage and navigation Schuh has opted for a simple...Read More

In the age of Personal Branding, or Micro-Celebrity, quickly giving visitors to your profiles an all important nugget about who you are is very important.  Okay, I admit it, coming from a tagline professional like me, that headline might sound just a tad self-serving, and maybe it is, but there’s more than a shred of...Read More

There is some talk over at NMA about the battle for control of social media. In one corner we have the PR agencies, and in the other there are ad agencies. Personally I can’t see any value in allowing either of these types of agencies to develop and manage your social media strategy. Or any...Read More