Blue Square Management are pleased to announce the publication of issue 38 of our free online digital marketing magazine iSquare : The Online Marketing Guide For Small Business, where you will find the latest digital marketing news to help promote, market and grow your business.
In issue #38, we discuss:
A stagnating business is more likely to fail than one that’s growing. That’s just common sense. Businesses that experience new growth – in the form of new customers – have an advantage over businesses that are barely managing to hold onto their existing customers. But attracting new customers is a must. And it can be expensive. Up to 10 times as costly as retaining an existing customer. But luckily for you not all customer-attraction methods are expensive. Here are seven low-cost ways to acquire new customers and ways on how to grow your business.
If you tend to keep up with SEO and search trends, then you know that almost everything focuses on Google. And why not? Google is by far the largest search engine, snagging about two-thirds of all searchers. But one-third of all searches aren’t using Google. And that’s good news for you, because you (the well informed business owner) can get a leg up on your competition with a little bit of legwork. Sounds pretty good, right? Let’s get into to it…
Most small business don’t have a huge marketing budget. Sound familiar? We get it. Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck. There’s no shortage of options. But YouTube Ads remain a very underutilized option for business owners. And when it comes to generating leads, these ads seem to be CRUSHING it for business owners in the know.
If people can’t find your website, they’re not going to buy from you. It’s internet marketing 101. You can’t expect people to purchase your products or try your services if you’re invisible to them. Google is the world’s top search engine. Essentially that means that getting a high rank on Google can make or break your business. Here are the 5 things you need to know to improve your site’s rank and rise to the top of Google.
Do you want to discover a load more free ways on how to market and promote your business with digital marketing? Take a look at the previous issue of our free digital marketing magazine, iSquare.
Just click the button below where you will be taken to the sign up form. Add you name and email address and press submit. It’s that easy. Then just confirm your email address and you will be taken to a confirmation page where you can download Issue #1. Future issues will be sent automatically to your email in box. You not only get the free magazine but you will be kept up to date with all out latest news, advice and tips on digital marketing and how to promote and market your business online to get more customers or sell more products.
You can find previous issues of iSquare magazine here: