As a small brick-and-mortar business, your success relies heavily on your ability to dominate local SEO. Targeting local customers ensures you’re reaching the right audience for your business.
Brightlocal published its annual Local Consumer Review for 2023 in February revealing insightful statistics about consumer behaviour. Key findings from the report include:
If you’re still unsure whether local SEO should be a part of your online marketing plan, consider these stats:
To ensure customers recognize you as a local business, claim your Google Business Profile page and categorize your business as local. Then, optimize your profile by including a thorough description, address, and local phone number. Choose relevant categories for your business, and avoid spamming your page — Google will penalize you for it!
For all your online listings, keep your information consistent to appear reliable and trustworthy. Ensure your phone number, address, and descriptions (also knows as NAP) match across all listings. If you’ve changed locations or phone numbers recently, update these details. Align the look and feel of your listings to establish your brand and gain recognition. Google prefers to showcase profiles of active, accurate, and consistent businesses.
Apart from the business listings you create, other databases may also list your business. Find these listings, claim them, and ensure they display up-to-date information. Start by adding your business to the top five local directories, including Google Business Profile, Yelp, Bing Places for Business, and Manta. Then, list your business in industry-specific directories. Regularly build and update your listings to improve your search engine ranking for related keywords and dominate the local market.
Optimize your search engine and social media listings with relevant keywords. Use Google Analytics to discover the search terms customers use to find your website, and apply these keywords to your listings. Brainstorm additional search terms people might use to find your business, but ensure these keywords aren’t too competitive. Longer, location-specific key phrases, like ‘affordable plumber in London,’ or ‘24/7 emergency plumber Boston MA‘ are easier to rank for in local search results.
Regularly update your content with high-quality, engaging information to maintain your search engine ranking and attract customers. A blog is an excellent way to achieve this. Share your content on social media to expand your reach and improve your local position in search engines. High-quality content also positions you as a thought leader in your local niche, attracts more organic inbound links, and tells Google you’re in a specific niche, improving your ranking for niche keywords.
Don’t underestimate your small business’s ability to compete with larger companies. Dominating local SEO is a powerful strategy for becoming a leading provider in your local market.
Local SEO (Search Engine Optimization) is a digital marketing strategy focused on optimizing a website and online presence to rank higher in local search results. It targets customers in a specific geographic area by optimizing elements such as Google Business Profile, local keywords, citations, and locally-relevant content. The goal of local SEO is to increase visibility for businesses serving a local clientele, driving targeted traffic, and improving conversions.
To improve your local SEO, focus on optimizing your Google Business Profile, maintaining consistent business information across online listings, acquiring high-quality backlinks, gathering positive reviews, and creating fresh, locally-targeted content.
Local SEO tactics are strategies that help businesses improve their visibility in local search results. These tactics include optimizing your Google Business Profile, building citations, creating location-specific content, and obtaining local reviews.
Yes, local SEO is worth it for businesses targeting local customers, as it increases online visibility, drives targeted traffic, and boosts conversions.
One of the most important local SEO factors is having a fully optimized and accurate Google Business Profile, as it helps you rank higher in local search results.
The time it takes for local SEO to show results varies, but typically, you can expect to see improvements within 3-6 months.
The three main components of local SEO are: optimizing your Google Business Profile, maintaining consistent NAP (name, address, phone number) information, and creating locally-targeted content.
To rank in local SEO without a physical address, use a service area business listing, focus on acquiring local backlinks, and create locally-relevant content.
Encourage satisfied customers to leave positive reviews on your Google Business Profile, respond to reviews professionally, and address any negative feedback promptly. Alternatively, check out out review and reputation software that help you build your 5 star online reputation.
Local SEO keywords are search terms that include a geographic location, such as ‘plumber in Brooklyn NYC‘ or ‘personal injury lawyer london.’
Incorporate local SEO keywords naturally into your website content, meta tags, headings, and Google Business Profile to improve your local search rankings.
Local search strategies are techniques used to improve a business’s visibility in local search results, such as optimizing Google Business Profile, creating location-specific content, and building local citations.
Both local SEO and paid search have their benefits. Local SEO provides long-term, organic visibility, while paid search offers immediate, targeted exposure. A combination of both strategies is often recommended for optimal results.
To rank locally on Google, optimize your Google Business Profile, maintain consistent NAP information across online listings, acquire local backlinks, and create engaging, locally-targeted content.
While having a website is not mandatory for local SEO, it’s highly recommended, as it provides an online hub for your business information and helps improve your overall online presence.
Yes, SEO is an effective marketing strategy for small businesses, as it helps improve online visibility, drive targeted traffic, and increase conversions.
Local SEO costs in the UK vary depending on the scope and complexity of the project, but typically range from £300 to £2,000 per month.
If your local business is not getting the leads, phone calls or enquiries you need, maybe you are not appearing in the local searches when you potential customers, clients or patients are searching for services or products that you offer. Blue Square Management can help you. Contact us now or give us a call on +441689 602 248 and we’ll see if we can help you.