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As a small brick-and-mortar business, your success relies heavily on your ability to dominate local SEO. Targeting local customers ensures you’re reaching the right audience for your business.
Brightlocal published its annual Local Consumer Review for 2023 in February revealing insightful statistics about consumer behaviour. Key findings from the report include:
If you’re still unsure whether local SEO should be a part of your online marketing plan, consider these stats:
To ensure customers recognize you as a local business, claim your Google Business Profile page and categorize your business as local. Then, optimize your profile by including a thorough description, address, and local phone number. Choose relevant categories for your business, and avoid spamming your page — Google will penalize you for it!
For all your online listings, keep your information consistent to appear reliable and trustworthy. Ensure your phone number, address, and descriptions (also knows as NAP) match across all listings. If you’ve changed locations or phone numbers recently, update these details. Align the look and feel of your listings to establish your brand and gain recognition. Google prefers to showcase profiles of active, accurate, and consistent businesses.
Apart from the business listings you create, other databases may also list your business. Find these listings, claim them, and ensure they display up-to-date information. Start by adding your business to the top five local directories, including Google Business Profile, Yelp, Bing Places for Business, and Manta. Then, list your business in industry-specific directories. Regularly build and update your listings to improve your search engine ranking for related keywords and dominate the local market.
Optimize your search engine and social media listings with relevant keywords. Use Google Analytics to discover the search terms customers use to find your website, and apply these keywords to your listings. Brainstorm additional search terms people might use to find your business, but ensure these keywords aren’t too competitive. Longer, location-specific key phrases, like ‘affordable plumber in London,’ or ‘24/7 emergency plumber Boston MA‘ are easier to rank for in local search results.
Regularly update your content with high-quality, engaging information to maintain your search engine ranking and attract customers. A blog is an excellent way to achieve this. Share your content on social media to expand your reach and improve your local position in search engines. High-quality content also positions you as a thought leader in your local niche, attracts more organic inbound links, and tells Google you’re in a specific niche, improving your ranking for niche keywords.
Don’t underestimate your small business’s ability to compete with larger companies. Dominating local SEO is a powerful strategy for becoming a leading provider in your local market.
If you are struggling with getting ranked in Google and the other search engines for you local towns and cities, contact us to see how Blue Square Management can help you and your business.
If your local business is not getting the leads, phone calls or enquiries you need, maybe you are not appearing in the local searches when you potential customers, clients or patients are searching for services or products that you offer. Blue Square Management can help you. Contact us now or give us a call on +441689 602 248 and we’ll see if we can help you.
