Three Reasons Video Marketing Fails: Don’t Make These Mistakes
Video marketing is super hot, and everyone wants a piece of the pie. Chances are, you have been subjected to video marketing yourself – some good, and some terrible. Are you planning your own video marketing campaign? Set yourself up for success – not abject failure! Here are three top reasons video marketing campaigns fail to work as intended.
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Reason #3: Your Video Is Long and Boring
Why in the world would anyone want to voluntarily sit through ten minutes worth of someone droning on about whatever it is that he or she is (quite obviously) trying to sell? And, why would that same beleaguered viewer want to pass a long, boring video on to a friends? Keep your video marketing campaign interesting. Get to the point. Finish up in three minutes or less. Create interest and curiosity. A long, boring video will tank, every time.
Reason #2: Poor Quality
If your video is hard to see, or is headache inducing due to a poor picture, people will leave. It doesn’t matter how funny it is, how great your message is, or how good a job you’ve done with marketing it. Be sure your video looks good, and that people can hear the message you are trying to convey.
Reason #1: Your Video Is Nothing Special
Ouch! Don’t take it personally if your first few attempts at creating a video don’t get you the kind of results you’re looking for. Here are some things to remember that will make producing an effective video marketing campaign just a bit easier:
There are a zillion videos out there on the internet. Which ones are getting views? A new video that doesn’t convey a passionate message in an entertaining way is just not going to be watched and shared.
Before you start, take some time to look at what others are doing. What appeals to you? What doesn’t? Why?
Use what you have learned to create something special and unique, and let your marketing specialist help you with this process.
Don’t be afraid to step out of the box! We live in an age where fun and creativity are king. Remember: You want your video marketing campaign to be enjoyed and shared. Have fun with the process, and your business will benefit in remarkable ways.