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Power of Video : 22 Video Marketing Statistics in 2021

Video Marketing for Business
Top 5 Video Marketing Benefits That Can Get You More Customers [PODCAST] 1200x628

Welcome to episode 28 of Blue Square SEO & Digital Marketing Podcasts. In this episode you will discover the top 5 video marketing benefits that can help get you more customers, patients, sell more products and services, and help grow your business. As well as video marketing statistics that show how powerful using video marketing can be for you business.

In my opinion, every business should be using video to market and promote their business, as well as using it to educate their customers, clients or patients.

YouTube is the second largest search engine, only beaten to the number one spot by Google … and Google owns YouTube! Video and YouTube marketing go hand in hand. 

Why is video important for businesses?

People love to watch videos. If you have children, they probably watch more YouTube videos than they watch TV. That may also be true for young adults. When you need to find “how to” do something, where do you go … most likely YouTube. The global pandemic has only made people watch even more video.

Brands and many business owners have become increasingly aware what their customers, clients or patients need and want, and video is just that!

Benefits of Video

  • The ability to engage your audience
  • Easily and clearly get your message across
  • Attract mobile users
  • Improve an email marketing campaign
  • Increase your return on investment (ROI)
  • Increase and boost sales and conversions
  • Help improve your social media marketing with an increase in social shares
  • Help educate your target audience on your products and services
  • Engage with your audience with live stream videos

Still not convinced? Then listen to this podcast to learn more video marketing statistics …

Why Video Marketing is so Powerful Podcast

More Video Marketing Stats 2021

Here are a few some statistics about video marketing:

  • The most commonly-created types of video are explainer videos (72%) presentation videos (49%) testimonial videos (48%) sales videos (42%) and video ads (42%). (Wyzowl)
  • 95% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
  • People are twice as likely to share video content with their friends than any other type of content. (Wyzowl)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • The highest earner on YouTube made $22 million last year. He’s 7 years old.

The Importance of Video Marketing Statistics & Benefits To Your Business Script

Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about some video marketing statistics that show how powerful using video marketing can be for you business. It can help you get more customers, patients, sell more products and services, and help grow your business.


Are you under estimating the power of online videos to grow your business? Here are some facts you should know …

  • Videos on landing pages increase conversions by 86%
  • Emails that include video can increase click through rates (CTR) by 90%
  • Videos improve understanding of your product or service by 74%
  • 75% of viewers visit the marketer’s website after view a video
  • 100 million internet users watch videos online every day
  • 1/3 of all the time users spend online is spent watching videos
  • 80% of website visitors will watch a short video all the way through while only 20% will read all of the written content
  • 52% of consumers say that watching product videos makes them more confident in purchase decisions
  • 64% of consumers are more likely to buy a product after watching a video about it
  • Online videos are shared 1200% more than text and links combined

Search Engine Exposure

  • It is 50x easier to achieve a page 1 ranking on google with a video
  • The information retained in one minute of online video is equal to about 1.8 million written words

Website Retention

  • The average user spends 88% more time on a website with video
  • YouTube is the 2nd largest search engine online… … right behind google
  • 1 billion visitors … More than one billion users visit YouTube each month
  • 6 billion hours … More than 6 billion hours of video are watched each month
  • 300 hours … 300 hours of video are uploaded to YouTube every minute

Popularity : 50% of YouTube views are on mobile devices

Habits: mobile shoppers are 3 times more likely to watch a video than desktop and laptop users

Sharing: 92% of mobile video viewers share videos with others

Consistency: 33% of tablet owners watch one hour of video per day on their devices

  • 70% of marketers say that video performs better than other content for producing conversions … Yet … Millions of small businesses still are not using them

Benefits of Online Videos

The key to attracting and converting more customers online:

  1. Increase website traffic
  2. Increase phone calls and in-store traffic
  3. Build brand awareness
  4. Build authority and credibility
  5. Increase sales and conversions

It is predicted that 79% of all internet traffic will be video…

I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase sales and help grow their business.

It provides useful hints and tips on all online marketing topics, including:

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Do you have your video marketing strategy in place?

If you are thinking about using video in your business but are not sure where or how to start, contact us Blue Square Management today for a free video and YouTube marketing strategy session.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.