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Email [email protected] Call Now! +44(0)1689 602 248

How to Get Your YouTube Viewers To Take Action

Video marketing for business tips : Call to Action
Video marketing for tips

A common mistake business owners make in video marketing is to make a great video, upload it and then do nothing, and yet wonder why they never sell anything. The truth of the matter is that any self-respecting local business wants to ring up sales not just to entertain or inform people.

The problem is that we are often reluctant to pinpoint exactly what we want to accomplish. So as a business owner using video marketing for business, ask yourself: what exactly do I want the viewer to do after seeing this video?


Do I want them to opt-in to my email list?

Do I want them to buy a product?

Do I want them to visit my blog?

Do I want them to join my Facebook fanpage?

Do I want them to Tweet me?

Once you know the specific action you want your potential viewer to take, then tell them to do just that. Craft your copy to include your call -to -action message in these three areas of your video:

  1. Within your video content
  2. Within your annotation text
  3. Within your description

Here are a few call- to- action sentences you may use:

  1. This video shows just one use of our product. Get more free tips when you purchase this amazing product by visiting my blog at
  2. Click here to watch more cosmetic surgery videos
  3. Sign up for our free newsletter on interior decoration by clicking this link

By doing this, you will be able to see tangible results from your video marketing. Better yet, you will be able to accurately measure how effective a particular video campaign helping you to know what works and what doesn’t work. For example you will know which copy works better, which videos bring in more sales conversions, which videos generate more opt-ins and so on.

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.