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Email [email protected] Call Now! +44(0)1689 602 248

Video For Business : Discover 6 Different Types of Video Content For Business Marketing

Video Marketing For Businesses
6 Types of Video Content You Can Make For Your Business 1200x628

Welcome to episode 34 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about the 6 types of video content that you can create for your business.

It does not matter how large or small your business. Whether you have already started using video to promote and market the services or products you provide or not. You may not be aware of the different types of video that you can use.

Listen to discover more about the 6 different types of video content that you can use as part of your video marketing strategy for your business

Small Business Video Marketing Ideas Podcast

Video Marketing Stats 2021

Here are a few some statistics about why you should be utilising video marketing:

  • When asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 2% who’d like a sales call or demo (Wyzowl)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
  • 25% of companies publish videos every week. (Buffer)

Different Types of Video Content Podcast Script

Types of Videos For Your Business

Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about the different types of video content you can create for your video marketing campaigns.


Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want.

You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service.

However, it’s also important to know which formats garner the most user engagement.

1. 2-D Animation

2-D animation is a great (and creative) way to promote and market your business or explain your products or services. Animation is always popular. The downside of this kind of video is that you will need to hire a professional animator to do it for you.

2. 3-D Animation

Like 2-D animation, 3-D animation is enormously popular. It has a depth and complexity that 2-D animation doesn’t have. It is also quite a bit more expensive to produce. However, if your budget allows for it, 3-D animation can be hugely effective.

3. Live Action

Whether you are casting yourself, professional actors, or employees, live action video is always popular. Customers want to see themselves in the products they buy, and it’s a lot easier for them to do that when there are real people in a marketing video.

If you hire professional actors the costs can add up, but the increased production value can make a big difference in terms of user engagement and sharability.

4. Infographics

If your business sells a very technical product or service, producing a video infographic might be the best way to explain what you do – and to convince viewers to contact you.

Infographics help viewers absorb information by presenting it visually. Infographics can also be a great tool for B2B marketing. A professional graphic designer can help you put together a compelling infographic – all you need to do is provide the data.

Infographics are frequently a type of 2-D or 3-D animation, so keep that in mind.

5. Screencast

A screencast video is the best way to demonstrate tips, ideas, demos, and other valuable information about your business.

If showing viewers the functionality of a technical product is what you’re trying to do, then you should strongly consider a screencast style video. Another benefit to this format is that it’s one of the least expensive to produce.

6. Whiteboard Videos

If the idea of your product or service is sketchable, you might consider doing a whiteboard video. Basically, this type of video consists of a hand drawing an illustration of a product, service, or story on a whiteboard. These videos are played at a higher speed to keep your audience glued until the end.

In order to convert viewers into new customers, your videos need to grab and hold attention with a captivating style, smooth animations, and overall professional delivery; this is exactly what these types of videos can accomplish for you.

All these different types of video content can easily be applied to any businesses with any budget. You could easily create a live video using your mobile phone, there is nothing stopping you. Embrace video because your customers will!

I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.

To be kept up to date with our latest podcasts, you can follow us on, Spotify and Apple Podcast.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.