Welcome to episode 34 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about the 6 types of video content that you can create for your business.
It does not matter how large or small your business. Whether you have already started using video to promote and market the services or products you provide or not. You may not be aware of the different types of video that you can use.
Listen to discover more about the 6 different types of video content that you can use as part of your video marketing strategy for your business
Here are a few some statistics about why you should be utilising video marketing:
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about the different types of video content you can create for your video marketing campaigns.
Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want.
You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service.
However, it’s also important to know which formats garner the most user engagement.
2-D animation is a great (and creative) way to promote and market your business or explain your products or services. Animation is always popular. The downside of this kind of video is that you will need to hire a professional animator to do it for you.
Like 2-D animation, 3-D animation is enormously popular. It has a depth and complexity that 2-D animation doesn’t have. It is also quite a bit more expensive to produce. However, if your budget allows for it, 3-D animation can be hugely effective.
Whether you are casting yourself, professional actors, or employees, live action video is always popular. Customers want to see themselves in the products they buy, and it’s a lot easier for them to do that when there are real people in a marketing video.
If your business sells a very technical product or service, producing a video infographic might be the best way to explain what you do – and to convince viewers to contact you.
Infographics help viewers absorb information by presenting it visually. Infographics can also be a great tool for B2B marketing. A professional graphic designer can help you put together a compelling infographic – all you need to do is provide the data.
Infographics are frequently a type of 2-D or 3-D animation, so keep that in mind.
A screencast video is the best way to demonstrate tips, ideas, demos, and other valuable information about your business.
If showing viewers the functionality of a technical product is what you’re trying to do, then you should strongly consider a screencast style video. Another benefit to this format is that it’s one of the least expensive to produce.
If the idea of your product or service is sketchable, you might consider doing a whiteboard video. Basically, this type of video consists of a hand drawing an illustration of a product, service, or story on a whiteboard. These videos are played at a higher speed to keep your audience glued until the end.
In order to convert viewers into new customers, your videos need to grab and hold attention with a captivating style, smooth animations, and overall professional delivery; this is exactly what these types of videos can accomplish for you.
All these different types of video content can easily be applied to any businesses with any budget. You could easily create a live video using your mobile phone, there is nothing stopping you. Embrace video because your customers will!
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
To be kept up to date with our latest podcasts, you can follow us on Anchor.fm, Spotify and Apple Podcast.
Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase sales and help grow their business.
It provides useful hints and tips on all online marketing topics, including:
To get this free digital marketing magazine sent to your email inbox each month, just go to www.bluesquaremanagement.com and subscribe.