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Email [email protected] Call Now! +44(0)1689 602 248

10 Tips on How To Improve Your Website and Drive More Customers

Website Feature List To Get More Customers, Clients or Patients
10 More Ways To Drive Customers To Your Website Fast : Part 3 INFOGRAPHIC 1200x780

If there’s one thing that just about every website business owner needs more of, it’s traffic. But not just any traffic. Naturally, you want targeted traffic who are interested in what you’re selling.

So how do you get all this traffic?

Answer: by employing as many proven traffic methods as possible. Here’s 10 tips for driving traffic to your site using PROVEN strategies such as:

Check out the infographic below …

Website Design Tips Infographic

Tips on creating a website for business
10 More Ways To Drive Customers To Your Website Fast : Part 3 INFOGRAPHIC

Pay For Traffic

Buying traffic is often a quick way to get plenty of targeted leads. Check out these tips…

1. Place ads on niche sites

You’re probably already aware of many of the top sites in your niche. If not, go to Google and run a search for your niche keywords (such as ‘golf‘ or ‘car restoration‘ or ‘dog training‘). Then take a look at the top sites to see if they accept advertising. If they do, then start with a small ad buy and invest more if you get good results.

2. Buy solo ads

While you’re researching niche sites in Google, look for those that accept newsletter advertising. Join the newsletter first to be sure they provide high-quality content. If so, find out from the publisher how many subscribers they are and where they came from. If it all checks out, then again start small and invest more later if you get good results.

3. Use an advertising broker

An advertising broker works with clients to match them with the best possible advertising partners, getting them the best return on their advertising investment. The ad broker helps clients assess their markeitng needs, suggests on how to best proceed, and helps finalise the business connections needed to make the advertising campaign work.

4. Research prospective venues

Whenever you find a good advertising opportunity, be sure to do your due diligence. You want to be sure the site provides high quality information to an interactive, engaged audience. A good place to check this out is on the site’s blog.

TIP: Always ask the webmaster for the traffic demographics. Specifically, where is the traffic coming from?

5. Purchase Facebook advertising

Your audience is probably already using Facebook, which makes it a great way to get your message in front of them. Log into your Facebook account and start here: Then use Facebook’s ad tools to narrow the demographics and user behaviour down to a targeted audience.

6. Use Google AdWords

Google has a wonderful pay per click advertising opportunity at If you use Google Ads, be sure to:

  • Choose narrowly targeted keywords rather than broad keywords.
  • Test and track your campaign using the built-in tools so you know which keywords and which ads deliver the best results.

7. Arouse curiosity

No matter where you’re placing an ad, you can often boost click-through rates by arousing curiosity with the ad.

For example:

  • Who else wants to discover the secret of looking ten years younger?
  • Click here to find out what Hollywood celebrities know about dropping ten pounds fast.

Here’s another way to sharpen your advertisements…

8. Use polished, bright graphics

If you’re placing banner ads or other graphic ads, choose eye-catching graphics with one or more of these characteristics:

  • Bright colours
  • Simple and uncluttered
  • Smiling people
  • Cute animals

TIP : The subject of your photo should be looking directly at the view or at your ad’s text, as viewers will naturally look where a person or animal is looking.

9. Present a strong call to action

You’ll get a better click-through rate if you tell people exactly what you want them to do.

For example:

  • Click here to watch this startling video.
  • Click here to claim your discount coupon.
  • Click here to join now

10. Track and test your campaigns

Some ad venues provide built-in tracking tools, including Google AdWords and Facebook Ads. Your email service provider likely does too. If you need tools for other campaigns, then check out Google Analytics or the alternative at

Looking for an Easier Way?

The tips that we have shared with you in this article will have a dramatic effect on the number of highly targeted potential customers visiting your site resulting in many more sales.

Although the tips are very easy for you to put into practise right now and will deliver very fast results, there is actually a lot of work involved in running a successful online business. It requires a huge investment of time and effort, which is not always easy, especially if you are already running a busy offline local business as well.

The good news is that there is an even easier way to send traffic and new customers to your site so that you can enjoy lots of extra revenue, and that is to allow us to run your online marketing for you.

We are Internet marketing experts and help many local businesses just like yours. Contact us today to find out what we can do for your business.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.