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If there’s one thing that just about every website business owner needs more of, it’s traffic. But not just any traffic. Naturally, you want targeted traffic who are interested in what you’re selling.
So how do you get all this traffic?
Answer: by employing as many proven traffic methods as possible. Here’s 10 tips for driving traffic to your site using PROVEN strategies such as:
Check out the infographic below …
Buying traffic is often a quick way to get plenty of targeted leads. Check out these tips…
You’re probably already aware of many of the top sites in your niche. If not, go to Google and run a search for your niche keywords (such as ‘golf‘ or ‘car restoration‘ or ‘dog training‘). Then take a look at the top sites to see if they accept advertising. If they do, then start with a small ad buy and invest more if you get good results.
While you’re researching niche sites in Google, look for those that accept newsletter advertising. Join the newsletter first to be sure they provide high-quality content. If so, find out from the publisher how many subscribers they are and where they came from. If it all checks out, then again start small and invest more later if you get good results.
An advertising broker works with clients to match them with the best possible advertising partners, getting them the best return on their advertising investment. The ad broker helps clients assess their markeitng needs, suggests on how to best proceed, and helps finalise the business connections needed to make the advertising campaign work.
Whenever you find a good advertising opportunity, be sure to do your due diligence. You want to be sure the site provides high quality information to an interactive, engaged audience. A good place to check this out is on the site’s blog.
TIP: Always ask the webmaster for the traffic demographics. Specifically, where is the traffic coming from?
Your audience is probably already using Facebook, which makes it a great way to get your message in front of them. Log into your Facebook account and start here:
https://www.facebook.com/ads/manager/creation/. Then use Facebook’s ad tools to narrow the demographics and user behaviour down to a targeted audience.
Google has a wonderful pay per click advertising opportunity at http://ads.google.com. If you use Google Ads, be sure to:
No matter where you’re placing an ad, you can often boost click-through rates by arousing curiosity with the ad.
For example:
Here’s another way to sharpen your advertisements…
If you’re placing banner ads or other graphic ads, choose eye-catching graphics with one or more of these characteristics:
TIP : The subject of your photo should be looking directly at the view or at your ad’s text, as viewers will naturally look where a person or animal is looking.
You’ll get a better click-through rate if you tell people exactly what you want them to do.
For example:
Some ad venues provide built-in tracking tools, including Google AdWords and Facebook Ads. Your email service provider likely does too. If you need tools for other campaigns, then check out Google Analytics or the alternative at matomo.org.
The tips that we have shared with you in this article will have a dramatic effect on the number of highly targeted potential customers visiting your site resulting in many more sales.
Although the tips are very easy for you to put into practise right now and will deliver very fast results, there is actually a lot of work involved in running a successful online business. It requires a huge investment of time and effort, which is not always easy, especially if you are already running a busy offline local business as well.
The good news is that there is an even easier way to send traffic and new customers to your site so that you can enjoy lots of extra revenue, and that is to allow us to run your online marketing for you.
We are Internet marketing experts and help many local businesses just like yours. Contact us today to find out what we can do for your business.
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