As web designers we can only do so much for you the client. You can have the best website in the world, but if your customer service stinks users won’t come back. I went to meet with a new client yesterday and was blown away by their commitment to customer service. Not only had they...Read More

You can indeed make money through affiliate marketing without a website. Methods that do not require a website are email marketing, paid search, and even offline marketing (print, radio, TV, etc). However, there’s something every paid search marketer must know prior to launching a PPC affiliate marketing campaign without a website. On February 26, 2010...Read More

Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded advertising online, its become fashionable to discount the importance of the last click-through. Trouble is, it looks like most advertisers are still relying on click-throughs to measure their online campaigns. According to new survey from...Read More

More than ever, it’s crucially important for brands to be timely, relevant and engaging. In the first truly digital UK general election, we’ve already seen that the main political parties could do a lot more to improve their websites and online campaigns. But what about companies? Here are some examples of brands who have jumped on the election bandwagon,...Read More

You may never have heard of Microbilt, a company that offers risk management solutions to small businesses. But chances are, you’ve seen one of the spots from their super-viral I Love Local Commercials campaign. Collectively, these send-ups of local TV channel, late-night spots for tattoo parlors, mobile home and furniture dealerships, and a Cuban-gynecologist-cum-auto-dealer have...Read More