Whenever I talk to businesses about including video as part of their in-house marketing strategy, many say ‘video is too expensive’ and ‘too complicated.’ Yes, video can be very expensive and extremely complicated – as expensive and as complicated as you want it to be. However, it can also be extremely affordable and simple to produce.
Video is an essential part of any good marketing strategy, and if you ignore it, you are missing out on communicating with your potential customers, clients or patients. If you don’t start using video marketing, you competition certainly will.
Welcome to episode 25 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about how to create a great business video using 4 video marketing tips.
Video marketing has proven to be one of the most cost effective marketing methods that yields the best conversion rates for offline and online business owners. However, you need to know how to create a video the right way for it to be a powerful tool. Business owners often wonder what to include in a video and how to arrange the different parts.
I will talk about the following 4 basic elements that you need to include when creating a good business video:
With these 4 basic tips, any business owner can create a high quality video for their business.
Listen to this podcast to learn more …
Here are a few some statistics about video for business marketing:
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and in today’s podcast I’m going to be talking about how to create a great business video using 4 video marketing tips.
Video marketing has proven to be one of the most cost effective marketing methods that yields the best conversion rates for offline and online business owners. However, one needs to know how to compose a video the right way for it to be a powerful tool. Business owners often wonder what to include in a video and how to arrange the different features.
Here are some tips on the basic elements to include when creating a good business video.
A good way to start your video is with an intro screen that has your company name as the slide. You can use your business logo or even use a well designed business card as your intro screen. This helps to introduce who you are to your viewer.
The main body of your video should then consist of a series of slides, photos or recorded video. They should have content that is relevant to the kind of video you are creating and the type of marketing message you want to send. It is important to use text callouts within the body of your video as it provides a constant reminder to your viewers about your business details.
For example, you can include your website URL or business phone number or business address to appear as text at the bottom of your video.
If your video is a silent video, always have background music playing in the background for a more professional effect. You can get free copyright-free music online and include it in your video using video editing software. Additionally, try to fade in and fade out the music at the beginning and end of the video for a better effect.
Free Royalty Free Music For YouTube
A great place to get free royalty free music for YouTube, is on YouTube:
You will need a Google/YouTube account to access the music.
The final screen should have your Call to Action message. You can use text to direct people to your website or to your business premises or to call your business number.
With these 4 basic elements, any business owner can create a high quality video for their business.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase sales and help grow their business.
It provides useful hints and tips on all online marketing topics, including:
To get this free digital marketing magazine sent to your email inbox each month, just go to www.bluesquaremanagement.com and subscribe.
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