Welcome to episode 32 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about 10 tips on how to use video SEO to optimize and rank your YouTube videos and why video SEO is so important.
You will be able to utilise the following tips in the podcast as a SEO for video checklist to help improve video rankings in YouTube and Google, and thus help increase traffic and potential customers, clients or patients to your website. These can also be used as part of a YouTube marketing strategy to help boost video views, subscribers and grow your YouTube channel.
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Here are a few some statistics about video marketing:
YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%] (Oberlo)
85% of the internet audience in the US watches videos online (Statista)
Users spend 88% more time browsing on websites that have videos (Social Media Week)
Online video consumption has increased across all age groups in the last 5 years but the largest increase is seen in people over 46 years old (Limelight)
75% of viewers prefer watching a video horizontally as compared to 25% who prefer watching it vertically (Social Media Week)
92% of consumers watch videos with the sound off and 50% rely on captions (Verizon & Publicis)
73% of people want to see “entertaining” videos on social media (HubSpot)
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about how to use video SEO to optimize your YouTube videos and why video SEO is so important.
If you know anything at all about online marketing, you know that search engine optimization, also known as SEO, is an important component of any internet marketing strategy.
When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that customers searching your keywords will end up on your website.
Creating a short and compelling marketing video is a great idea for any business, but in order to get the best return on your investment, you will need to optimize your videos. Every piece of content you create should be geared toward promoting your business and improving your search results.
The good news is that, unlike some other elements of SEO, optimizing a marketing video is actually fairly easy. Here are some tips to help you:
Google’s search engines give the most weight to keywords which appear in prominent places (titles, URLs, etc.) so do yourself a favour and put your main keyword in your file name. The file name becomes part of your URL, so you’re killing two birds with one stone.
Don’t overdo it, but choose one or two keywords that you want to optimize for, and use them in an organic way. Since you want to target “local” consumers, be sure to include the city/area with your keywords.
Search engine algorithms aren’t only concerned with keywords – your content must be useful and relevant as well.
When you post it on YouTube and your social media sites, you increase its visibility.
If it receives high ratings, it will be more visible to search engines and can also help to encourage viewers to share your video.
Not only will this give you another mention of your primary keyword, it may also help you to increase conversions.
This will ensure that your customers can subscribe to be informed of new content, and it will also make it easier for search engines to index your site.
Search engines can read individual pages more easily, and having multiple videos on one page can be confusing for viewers, too.
Does Embedding YouTube Videos Help SEO?
When you do that, you encourage sharing and also increase the chances you will get relevant inbound links – a must for SEO.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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