Welcome to episode 33 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 10 tips on how to make good how to, explainer, educational and instructional videos for you business.
How-To or explainer videos are one of the most effective ways to use video marketing to help promote and market your business, however large or small your business is. You potential customers, clients or patients, will search on Google and YouTube for how-to, educational and explainer videos about the services or products that you offer. Let it be your videos to get found and not your competition!
Listen to the podcast below to discover how to make good how-to, explainer, educational and instructional videos for YouTube and your business.
Here are a few some statistics about video marketing:
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about how to create ‘how to’ and explainer videos for your business.
One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want to keep them engaged for a longer period of time you will have to offer them something relevant and useful.
Information is a valuable commodity online, and a well-produced how-to video can sell your product or business more effectively than a traditional commercial – without actually “selling.”
There are several different things you can do with a how-to video. For example, you can:
Any one of these can make for an entertaining and informative video. With that in mind, here are some tips to help you make a how-to video that your customers will love.
A well-produced how-to video will increase your authority status, educate your target audience, and boost your bottom line as a result.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
To be kept up to date with our latest podcasts, you can follow us on Anchor.fm, Spotify and Apple Podcast.
Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase your sales and help grow their business.
It provides useful hints and tips on all online marketing topics, including:
To get this free digital marketing magazine sent to your email inbox each month, just go to www.bluesquaremanagement.com and subscribe.
Below you will find links to other articles, videos and podcasts about YouTube tips to help businesses get more leads, increase sales and grow your business.