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10 Tips For Creating A Great 'How-To' Video

Video Marketing For Business
10 Tips How To Make a Good How To Video For Your Business Podcast 1200x628

Welcome to episode 33 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about 10 tips on how to make good how to, explainer, educational and instructional videos for you business.

How-To or explainer videos are one of the most effective ways to use video marketing to help promote and market your business, however large or small your business is. You potential customers, clients or patients, will search on Google and YouTube for how-to, educational and explainer videos about the services or products that you offer. Let it be your videos to get found and not your competition!

Listen to the podcast below to discover how to make good how-to, explainer, educational and instructional videos for YouTube and your business.

How To Make Explainer Videos Podcast

Video Marketing Stats 2021

Here are a few some statistics about video marketing:

  • Landing pages with explainer videos convert 86% better.
  • 85% of businesses use video as a marketing tool and 59% of non-video marketers expect to start leveraging it in 2021. Further, 92% of marketers who use video report it as an essential part of their strategy. (Wyzowl)
  • 8 out of 10 customers think demo videos are useful and assist best in understanding product or service features.
  • 96% of people have watched an explainer video to learn more about a product or service. (Wyzowl)
  • 17% of non-video marketers don’t use video for marketing as they don’t know where to start. However, 69% of non-video marketers say they expect to start using video as a marketing tool in 2021. (Wyzowl)

10 Ways on How To Make Educational Videos For Business Podcast Script

Video Marketing Tips : How To Make Good Tutorial Videos

Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about how to create ‘how to’ and explainer videos for your business.


One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want to keep them engaged for a longer period of time you will have to offer them something relevant and useful.

Information is a valuable commodity online, and a well-produced how-to video can sell your product or business more effectively than a traditional commercial – without actually “selling.”

There are several different things you can do with a how-to video. For example, you can:

  • Demonstrate a product
  • Show different ways to use a product
  • Give customers a behind-the-scenes look at how you make a product

Any one of these can make for an entertaining and informative video. With that in mind, here are some tips to help you make a how-to video that your customers will love.

  1. Research the competition. Do some YouTube searches to see what other how-to videos are there, and try to find a unique way to present your information.
  2. Break down what you want to demonstrate into steps. Even if your demonstration is going to be largely visual, you need to write down step-by-step instructions to make sure you are not missing anything.
  3. Once you have written down the steps, have someone who is not familiar with what you are explaining read it. You are probably very familiar with your subject. When you are, it can be easy to skip over important steps or explanations because you take them for granted. Incorporate your reader’s questions into your written explanation. Keep refining it until you have it exactly right.
  4. Think about the best way to visually demonstrate what you have written. Brainstorm some ways to make it interesting or entertaining.
  5. If you are demonstrating a product, focus less on its features and more on the benefits it will provide to your customers. Remember, the emphasis of all online marketing should be on providing value to your customers, not on talking about yourself.
  6. Write a script (or hire someone to write it) incorporating your instructions and the visual ways you will demonstrate them.
  7. Invest in good production. Having great video and sound quality will keep people watching. A poorly-produced video may have the opposite effect from the one you intended.
  8. Optimize your video for search engines. Use a target keyword in the file name of your video and in the meta description when you post it on video-sharing sites.
  9. Write a transcript of the video to include on your page or video description box.
  10. Have a release plan for your video. Figure out where and when you are going to share it. For example, you might share it on your website, post it on YouTube, and share it on your social media sites.

A well-produced how-to video will increase your authority status, educate your target audience, and boost your bottom line as a result.

I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products!We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing.Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.