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Email [email protected] Call Now! +44(0)1689 602 248

Video Marketing Tips For Business : 10 Tips For Creating A Great “How-To” Video

One of the most effective ways to use video to promote your business is to make a “how-to“, “instructional” or “explainer” video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want to keep them engaged for a longer period of time you will have to offer them something relevant and useful.

Small Business Video Marketing

In the following video, you will learn how to make instructional videos for YouTube.

Information is a valuable commodity online, and a well-produced how-to video can sell your product or business more effectively than a traditional commercial – without actually “selling.”

There are several different things you can do with a “how-to” or “instructional” video. For example, you can:

  • Demonstrate a product or service
  • Show different ways to use a product or service
  • Give customers a behind-the-scenes look at how you make a product or use a service

Any one of these can make for an entertaining and informative video. With that in mind, here are some tips to helpyou make a how-to video that your customers will love…

10 Tips on How To Make a Good How-To Video For Your Business

1. Research the Competition

Do some YouTube searches to see what other how-to videos are there, and try to find a unique way to present your information.

2. Break Down What You Want To Demonstrate into steps

Even if your demonstration is going to be largely visual, you need to write down step-by-step instructions to make sure you are not missing anything.

3. Once you have written down the steps, have someone who is not familiar with what you are explaining read it

You are probably very familiar with your subject. When you are, it can be easy to skip over important steps or explanations because you take them for granted. Incorporate your reader’s questions into your written explanation. Keep refining it until you have it exactly right.

4. Think about the best way to visually demonstrate what you have written

Brainstorm some ways to make interesting or entertaining.

5. Benefits NOT Features

If you are demonstrating a product, focus less on its features and more on the benefits it will provide to your customers. Remember, the emphasis of all online marketing should be on providing value to your customers, not on talking about yourself.

6. Write a script (or hire someone to write it)

Incorporating your instructions and the visual ways you will demonstrate them.

7. Invest in good production

Having great video and sound quality will keep people watching. A poorly-produced video may have the opposite effect from the one you intended.

8. Optimize your video for search engines

Use a target keyword in the file name of your video and in the meta description when you post it on video-sharing sites. Check out our previous post about SEO For Video

9. Write a transcript of the video to include on your page or video description box

10. Have a release plan for your video

Figure out where and when you are going to share it. For example, you might share it on your website, post it on YouTube, and share it on your social media sites. A well-produced “how-to” or “instructional” video will increase your authority status, educate your target audience, and boost your bottom line as a result.

We hope you found this small business video marketing tips article helpful. If you did, please SHARE.

Are You Using Video Marketing For Business?

If you need help promoting and marketing your business with video in YouTube and Google then call Blue Square Management now on +44 (0)1689 602 248 or email us.

Video Marketing For Business
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How To Make Instructional Videos For YouTube : Small Business Video Marketing Tips

About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.