If you want to engage and entertain your customers, clients or patients, creating a compelling video and sharing it on YouTube is one of the best ways to do it. And since it is now owned by Google, there are some legitimate SEO benefits you can reap by using YouTube marketing to promote and market your business.
If all you’re doing is uploading videos to YouTube, you might be missing out.
Here are 7 YouTube features that you could be using to improve your video marketing.
The automatic transcript can be very inaccurate. By transcribing it accurately you can help move your video to the top of YouTube’s search rankings – and Google’s, too.
The links act just like a call to action button on your website. That means that you can prompt viewers to subscribe to your list, buy a product, or just visit your website. You don’t want to overdo it, but adding annotations is a great way to make your video interactive.
Instead of making people watch from the beginning. This is a great tool if you want to highlight a particular moment in the video.
For example, if you have created a series of demonstration videos, you might want to group them all together to make them easy for viewers to find.
All of the available files are royalty free, which means you can use them without paying for them. In order to use the audio, you must be signed into your YouTube channel.
Live video has been getting a lot of attention lately with the addition of Facebook Live and it’s an effective way to demo a product or service or even a live Q & A session. After your video has concluded, it will be archived on your channel so people who missed seeing it live can watch it later.
This app allows you to manage the videos on your channel on the go. You can do all kinds of useful things, including updating thumbnails, enabling or disabling monetization, and managing subscribers.
These features can help you create cool and memorable video content that will help you attract new subscribers – and turn those subscribers into paying customers, clients or patients.
7 cool YouTube features you’re probably not (but should be) using. For more great online marketing tips and resources for small business, check our digital marketing blog!