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YouTube Ads : How To Use Video Marketing To Attract More Customers

Video Marketing For Business
How To Get More Customers with YouTube Ads

Welcome to episode 36 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about how to get more customers by using YouTube ads for you business.

There are many ways to advertise your business, both off-line and online. But have you thought about using video marketing, more specifically, YouTube ads and YouTube advertising?

Listen to the podcast below to learn more about how to attract customers with YouTube video advertising.

Get More Customers with YouTube Ads Podcast

Video Marketing Stats 2022

Here are a few some statistics about pay-per click advertising:

  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco). In fact, as of January 2018, 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018).
  • 78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year (Social Media Week).
  • 96% of customers said they would rather learn about a product or service by way of video. In fact, 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster). Additionally, 78% of people say they’ve been convinced to buy or download a piece of software by watching a video.
  • 96% of consumers say that the pandemic has increased the amount of video content they have consumed online (HubSpot)

YouTube Video Advertising For Business Podcast Script

How To Attract New Customers with YouTube Paid Promotion

Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about how to get more customers by using YouTube ads for you business.

INTRO

Most small business don’t have a huge marketing budget and need to make their marketing budget go as far as possible. There are many options but you have probably overlooked YouTube Ads.

You probably visit YouTube often – maybe at least once a day. You have no doubt sees the ads that run before videos. These ads are crushing it when it comes to generating leads and getting new customers online.

YouTube Ad Statistics

  • YouTube has more than one billion users – that’s almost one-third of all internet users.
  • 45% of users watch more than an hour of YouTube videos per week.
  • More video content is created online in 30 days than has been created by all major US television networks in 30 years.
  • 46% of all users act after watching a video ad.

How To Use YouTube Ads To Get More Customers and Leads

YouTube Advertising Options : Types of YouTube Ads

You need to know your YouTube Ad types. There are three to consider:

1. YouTube TrueView In-Stream Ads are the ads you’re probably most familiar with on YouTube. These are the ads that stream before a video. They often come with a “Skip Ad” option that displays after five seconds. One thing you may not know is that if a viewer skips your ad, you won’t pay for the view. That’s key if you have a limited ad budget.

2. YouTube Discovery Ads show up in YouTube search results and look just like other videos. To get viewers to choose your ad, you’ll need an eye-catching thumbnail to grab their attention. Here again, you’ll only pay if a viewer clicks on your ad. You won’t pay to have your ad displayed in the search results.

3. YouTube Bumper Ads are very short ads that can’t be skipped. They’re most often targeted to mobile users, and they’re ideal if you have a message that can be conveyed in just a few seconds.

You’ll need to decide which ad format is best suited to your company.

Video Ads Best Practices

Now, let’s look at some simple things that can help you generate tons of local leads with YouTube ads.

  1. Keep Your Bumper Ads Short, usually less than 10 seconds.
  2. YouTube In-Stream ads can vary in length, but 30 seconds is a good length to keep the viewer interested.
  3. Discovery ads can be longer – as much as two minutes – but make sure the content is engaging. That’s the only way that you’ll keep a viewer’s attention and get them to click your call to action.

YouTube Ads should:

  • Grab Users’ Attention from the Start
  • Target your audience’s biggest pain point.
  • Tell a compelling story, people will keep watching to find out how it ends.
  • You MUST have a Call to Action
  • Optimize Your Landing Page for Video Viewers

Lead Generation on YouTube Doesn’t Have to be Expensive…

Provided you choose the right place to run your ads and follow these simple guidelines, you should start seeing high-quality leads from your ads quickly. And from there, you can nurture those leads and turn them into loyal, paying customers.

I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.

To be kept up to date with our latest podcasts, you can follow us on Anchor.fm, Spotify and Apple Podcast.

Blue Square Management have created a free monthly digital marketing magazine that aims to help small businesses get more customers, clients, or patients, increase your sales and help grow their business.

It provides useful hints and tips on all online marketing topics, including:

To get this free digital marketing magazine sent to your email inbox each month, just go to www.bluesquaremanagement.com and subscribe.

You can learn more about YouTube paid advertising here.

Additional Reading

You can check out another blog post “7 Ways on How To Get More Customers To Your Business” here.

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About the author

Blue Square Management are a web design and SEO Digital Marketing Agency based in Orpington and Bromley on the borders of South East London and Kent. We help businesses get more leads, increase sales and grow their businesses. Basically, Blue Square Management helps you get more phone calls and sell more products! We do by improving your search engine rankings and getting your found when people are looking for your products or services. We do this through online marketing, which includes SEO (Search Engine Optimisations), Local SEO, Web Design, PPC Management services, Online Reputation Management, Video Production Services, online Video Marketing and Social Media Marketing. Need help with your online marketing? Want more customers? Sell more products? Contact London & Kent's lead online digital marketing company, Blue Square Management to find out how we can help your business.