Welcome to episode 36 of Blue Square SEO & Digital Marketing Podcasts. In this episode I’m going to be talking about how to get more customers by using YouTube ads for you business.
There are many ways to advertise your business, both off-line and online. But have you thought about using video marketing, more specifically, YouTube ads and YouTube advertising?
Listen to the podcast below to learn more about how to attract customers with YouTube video advertising.
Here are a few some statistics about pay-per click advertising:
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about how to get more customers by using YouTube ads for you business.
Most small business don’t have a huge marketing budget and need to make their marketing budget go as far as possible. There are many options but you have probably overlooked YouTube Ads.
You probably visit YouTube often – maybe at least once a day. You have no doubt sees the ads that run before videos. These ads are crushing it when it comes to generating leads and getting new customers online.
You need to know your YouTube Ad types. There are three to consider:
1. YouTube TrueView In-Stream Ads are the ads you’re probably most familiar with on YouTube. These are the ads that stream before a video. They often come with a “Skip Ad” option that displays after five seconds. One thing you may not know is that if a viewer skips your ad, you won’t pay for the view. That’s key if you have a limited ad budget.
2. YouTube Discovery Ads show up in YouTube search results and look just like other videos. To get viewers to choose your ad, you’ll need an eye-catching thumbnail to grab their attention. Here again, you’ll only pay if a viewer clicks on your ad. You won’t pay to have your ad displayed in the search results.
3. YouTube Bumper Ads are very short ads that can’t be skipped. They’re most often targeted to mobile users, and they’re ideal if you have a message that can be conveyed in just a few seconds.
You’ll need to decide which ad format is best suited to your company.
Now, let’s look at some simple things that can help you generate tons of local leads with YouTube ads.
Lead Generation on YouTube Doesn’t Have to be Expensive…
Provided you choose the right place to run your ads and follow these simple guidelines, you should start seeing high-quality leads from your ads quickly. And from there, you can nurture those leads and turn them into loyal, paying customers.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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You can learn more about YouTube paid advertising here.
You can check out another blog post “7 Ways on How To Get More Customers To Your Business” here.