Welcome to episode 37 of Blue Square SEO & Digital Marketing Podcasts. In this episode I talk about video and YouTube marketing and 6 ways to use social media to promote YouTube videos and get more views.
We all know how powerful video is … or we should … especially for businesses, but many businesses are still not embracing it.
As I have mentioned before, YouTube is the second largest search engine in the world, only beaten to the number #1 spot by Google. And Google owns YouTube! And Google LOVES to display and rank YouTube videos in its search engine results pages (SERPS).
Listen to the podcast below to discover how to use social media to get more views on your YouTube videos, and ultimately increase leads, help you sell more products and/or services and grow your business..
Here are a few some statistics about video marketing from a recent report from Wyzowl.:
86% of businesses, of all sizes, are using video as a marketing tool (Wyzowl).
A wide range of different video styles are being used by companies. 42% mostly use live action video, 33% use animated videos and 15% mainly use screen recorded videos. (Wyzowl)
96% of people have watched an explainer video to learn more about a product or service. (Wyzowl)
People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles and product pages. (Wyzowl)
When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video. This compares to 11% who’d rather read a text-based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 3% who’d like a sales call or demo. (Wyzowl)
Hello everyone and welcome to another episode of Blue Square SEO and Digital Marketing Podcast. I’m your host, Paul Birkett, from Blue Square Management, and today I’m going to be talking about how to promote your YouTube videos for FREE by using social media.
Are you producing entertaining videos for your business, but frustrated about how to get more people to see them? It could be that you are not using your social media accounts in the most effective way. A great video should not have a hard time finding an audience.
If your videos are languishing online, listen to find out how to get them the attention they deserve.
No business can afford to ignore social media – but many business owners fail to use their social media accounts properly. It is not enough to have a Facebook account that you ignore most of the time. Your social media pages need to be active and vibrant.
Well-run social media accounts can:
Social media is arguably the best way to get your content seen by a wide audience. The very nature of social media encourages sharing content, and videos are one of the most popular kinds of online content.
In fact, the average internet user watches at least one video per day.
Here are some of the best ways to promote your video content using social media:
If you’re just posting your video on your website, you’re missing out on millions of potential viewers. Put the video on YouTube, and include a clickable call to action and a link to your website.
Facebook will let you embed a video into your post, and you can post a link to it on your Twitter feed. When you share it, encourage people to re-share it with their social media contacts.
Your friends and family will be happy to help you by re-sharing your content with their contacts.
The comment sections of relevant posts provide a great forum for sharing your own content. Link back to your Facebook page, or to the YouTube posting, or to the video on your website. Not everyone who comments will watch your video, but some will.
The average person has hundreds of Facebook friends. If you first share your video in the morning, share it again in the late afternoon or early evening for people who might have missed it the first time.
If you have a little extra money in your marketing budget, sponsor your video to get more views. Your video will appear in the Newsfeed of your targeted demographic.
Using social media can be an easy and inexpensive way to make sure your video gets the attention it deserves; don’t let this opportunity pass you by.
I hope you found this episode helpful and see you in the next Blue Square SEO and Digital Marketing podcast.
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